The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak. As such, these newly joined customers have played a vital role in the rapid development of e-commerce. Maintaining these customers and increasing their repurchase intention is a core issue for e-commerce platform companies. Thus, using new e-commerce users as the participants, this study investigated the structural relationship between (...) brand experience, brand emotional factors, brand loyalty, and repurchase intention with brand love as the mediator. Research on the multidimensional brand experience from Chinese customers’ perspective is still lacking, and our study attempts to fill this gap. A structured questionnaire and hypotheses were designed based on studies and survey of 310 respondents from China in this study. The study results show that, first, the four dimensions of brand experience have a significant positive correlation with brand emotion, with brand cognitive experience having the greatest impact on consumer brand emotion. Second, the influence of brand emotion on brand loyalty is positive and significant, and brand attachment has a stronger influence than brand love on brand loyalty. In addition, brand loyalty has a positive effect on repurchase intention. Finally, brand love plays a mediating role on the relationship between brand attachment and brand loyalty. To enhance customers’ brand attachment and love for e-commerce platforms, companies must enhance customers’ interest and curiosity in their products. And companies will improve their services to customers by introducing artificial intelligence algorithms to increase customers’ repurchase intention, which will ultimately increasing their profitability. This study contributes to the development of e-commerce platform companies. (shrink)

Mal ŭi him -- Kŏjinmal ch'ammal kŭrigo ch'immuk.

Saram toem ui ttŭt -- In'gan ŭi sahoehwa wa sahoe ŭi in'ganhwa.

Nae ka kanŭn mumyŏng ŭi to -- Manyak insaeng i ssaum iramyŏn yonggi rŭl kajyŏra -- To ŭi mal ŭl ch'ajasŏ.

Hannah Arendt’s conception of violence in On Violence ignores cases in which violence becomes an expression of power. Through my discussion of a government’s use of violence to control criminal violence and the Algerian Revolution, I argue that an Arendtian communicative relationship between power and violence is unrealistic; a decision to use violence can arise within a government bureaucracy or between an anti-colonial group and their supporters, but not between a colonial oppressor and the oppressed. The decision to use violence (...) is a product of power and cannot actually expect a literal public support. Since the decision arises from the power an entity has over others and the need to maintain power, it is unrealistic for power to rule absolutely or for violence to disappear because there is absolute power. Arendt’s central claim is insufficient because it does not consider how using violence is a decision arising from power. (shrink)

This paper examines an aspect of the grammar-interaction interface with respect to how participants orient to intra-turn phrasal unit boundaries as a locus that has interactional import for turn and sequence organization in Korean conversation. Phrasal unit boundaries in Korean serve as a space within a turn in which the speaker of the turn in-progress invites the recipient to acknowledge the speaker's point expressed up-to-that-point and collaboratively display his/her understanding thereof. In a sequentially and topically 'ripe' context, such unit boundaries (...) often constitute places where more active participation on the part of the recipient is invited in the form of collaborative completion in which the recipient co-constructs the primary speaker's on-going turn. Phrasal unit boundaries also provide interactional resources which the speaker may exploit to sequentially delete out a problem in talk, e.g., by a sort of tying operation in which a subsequently added phrasal unit ties back to the speaker's previous utterance to the effect that the intervening talk containing a problem is canceled out by way of being shown to have been an interruption of the speaker's turn in-progress. This practice points to an aspect of the way in which the 'agglutinative' grammatical process involving the use of phrasal units shapes interactional patterns as observed in the course of organizing turns/sequences and managing problems in talk. (shrink)

This paper examines an aspect of the grammar-interaction interface with respect to how participants orient to intra-turn phrasal unit boundaries as a locus that has interactional import for turn and sequence organization in Korean conversation. Phrasal unit boundaries in Korean serve as a space within a turn in which the speaker of the turn in-progress invites the recipient to acknowledge the speaker's point expressed up-to-that-point and collaboratively display his/her understanding thereof. In a sequentially and topically 'ripe' context, such unit boundaries (...) often constitute places where more active participation on the part of the recipient is invited in the form of collaborative completion in which the recipient co-constructs the primary speaker's on-going turn. Phrasal unit boundaries also provide interactional resources which the speaker may exploit to sequentially delete out a problem in talk, e.g., by a sort of tying operation in which a subsequently added phrasal unit ties back to the speaker's previous utterance to the effect that the intervening talk containing a problem is canceled out by way of being shown to have been an interruption of the speaker's turn in-progress. This practice points to an aspect of the way in which the 'agglutinative' grammatical process involving the use of phrasal units shapes interactional patterns as observed in the course of organizing turns/sequences and managing problems in talk. (shrink)