Building on an action theoretical perspective, it is assumed that most television viewing is a routine response to frequently occurring situations, which together make up everyday life. This interplay between television viewing and everyday life was studied using data from a national survey among Dutch adults and their families. From this survey, data of 225 couples were analyzed using event history analysis. Results indicate that one cannot see television viewing as merely an alternative for other activities. For instance, participatory activities (...) have two distinct effects: They tend to inhibit television viewing by the actor but stimulate television viewing by the actor’s partner. The effect of contacts with other variables appears to be important as well: Being at home, engagement in child care, household work, and eating and drinking often enhances television viewing. But presence of non-family may inhibit television viewing. Education was shown to have a consistently negative impact on television viewing, and there appeared to be some gender specific inducements for termination of television viewing. (shrink)

If television news viewers are conceived as active audience members, their interpretations should be a crucial factor in the study of the ‘effects’ of television news. Here, viewers’ interpretations are understood as subjective constructions of a news item. In a previous contribution, we argued that interpretations can vary both within and between viewers in regard to the level of complexity. Complexity is the degree to which interpretations are a) differentiated, and b) integrated. In this contribution, we will operationalize the concept (...) of differentiation of television news interpretations by its viewers. Furthermore, we will present a procedure for measuring differentiation based on the thoughts viewers reported while they watched a television news program. Results of a small-scale study provided first indications that the procedure is able to discriminate between viewers with varying levels of differentiation in interpreting television news. (shrink)

As shown through an inventory of the procedures used in diverse forms of qualitative content analysis projects, the logic of qualitative procedures is in most cases not standardized. Often researchers pay little or no attention to the procedures which they apply. This contribution presents and discusses a procedure for interpretive content analysis which was applied in an empirical study into trans-border news coverage in the Dutch-German Euregion Rhine-Waal. First, we will describe the study on the portrayal of the Dutch and (...) German people as well as their respective countries, The Netherlands and Germany, in the four main regional newspapers of this region. Secondly, basic principles of qualitative methodology are discussed and, thirdly, the procedure of the applied method based on these principles is presented and illustrated by means of exemplary material. Finally, after a brief presentation of some empirical results, the applied procedure of interpretive content analysis is discussed. (shrink)

This study explored in what way and to what extent people's occupational position corresponds with the consumption of news and the exposure to political content offered by the traditional mass media TV, radio, and newspaper, using survey data. The influence of occupational position in general and perceived amount of public social capital on especially consumption of news as well as the exposure to political media content, was evident. Findings are in line with the central assumptions on ‘audience activity’ of audience-centered (...) models in communication research in general and the ‘media use as social action’ approach especially. The subjectively perceived social context, indicated by occupational position as well as the subjectively held structure of relevancies is a central predictor of media use. (shrink)

In recent years many scholars seem to agree that viewers’ interpretations play a prominent role in the influence of television news. However, a clear concept of ‘interpretation’ is still missing. This article proposes to conceptualize interpretation as the ‘representation’ of a news item as constructed and reported by a news viewer. More specifically, we look at this representation in terms of its complexity. Two aspects are important: first, the fundamental elements viewers use in their interpretation, and second, how the viewer (...) relates these elements to one another on a more abstract level. Together, differentiation and integration represent the complexity of the viewer’s interpretation of a television news item. The article provides definitions of these concepts and argues that interpretive complexity can be useful in studying the influence of television news. It concludes by outlining research questions in the field of television news using interpretive complexity. (shrink)

Although interpretation is often considered a vital factor in the effects of news, its conceptualization and operationalization have been problematic. In this study, interpretation is defined in terms of the structural attribute of complexity. In a previous contribution, one aspect of interpretive complexity, differentiation, was operationalized and measured to test the usefulness of the concept in news research. This follow-up study introduces a method for measuring and analyzing a second aspect of interpretive complexity: Integration. Whereas differentiation represents the broadness of (...) interpretations, integration refers to the cohesiveness of interpretations. This contribution describes two dimensions of integration, called micro-integration and macro-integration, and attempts to test their utility by operationalizing and measuring them in a small-scale study. Results illustrate that the method yields data that are helpful in systematically exploring and comparing how viewers interpret television news by assessing differences in cohesiveness. The merits of the concept and method and their use for the study of news effects are evaluated. (shrink)

The amount of time that people spend on watching television is a matter of social concern. In the past, several approaches have been developed explaining why people expose themselves to television, most notably the Uses and Gratifications approach. Building on an action theoretical framework, it is argued that the influence of routinization and situational context of television viewing should receive more attention. This approach is then applied to media use in households, with an emphasis on how adolescents and parents influence (...) each other's television viewing. Event history on data from 55 Dutch households show that the influence of parents and their adolescent children is reciprocal, that is, not only do parents influence their children, but children also influence their parents. This influence does, however, not increase during the teenage years, nor does parental influence diminish during those years. (shrink)

It is argued that since its institutionalization in the 1970s, Uses and Gratifications research has been heavily influenced by applied economic theories about Expectancy Value and Subjective Expected Utility. Underlying these theories are assumptions about the acting individual having full mastery of situations. This idea is contrasted with the way in which action theory portrays action. Here, mastery of situations is not assumed at forehand, but depends on the situation and is something that has to be achieved. Action theories further (...) emphasize the influence of others. Applying these ideas to the study of media use means that more attention has to be paid to processes of gaining mastery, to situational influences, and to the influence of others. It is argued that discrete-time event history analysis may be a valuable tool to accomplish this. This may contribute to the study of several important questions in communication research, regarding audience flow and audience selectivity, and the social uses of media use. (shrink)