The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers. Although past studies have revealed consumer motivations for participating in virtual brand communities, they fail to answer an important question: Why is it so easy for some virtual brand communities to attract users while others have such difficulty? In this study, product characteristics are hypothesized to be important factors that determine consumer motivation to participate in (...) brand communities. Product characteristics can directly affect how actively consumers participate in brand communities. The results of questionnaires show that product complexity, product symbolism, and product satisfaction have a positive influence on consumers’ willingness to participate in brand communities. Notably, the duration of product use has a regulating effect on the influence of product satisfaction and product symbolism. A long period of product use weakens the influence of product satisfaction on consumers’ willingness to participate in brand communities. On the contrary, a long period of product use strengthens the influence of product symbolism on consumers’ willingness to participate in brand communities. This study enriches the literature on brand community participation and has implications for companies that aim to utilize brand communities for marketing. (shrink)

本书收录了作者22篇文章。全书共分三部分,第一部分七篇,是基本的概念分析工作;第二部分八篇,是对文化、艺术等方面的思考;第三部分六篇,是对西方哲学的研究。.

中國「最可能接近哲學家」稱號的大師， 前北大哲學系教授、當代中文世界重量級哲學作家——陳嘉映 寫給大眾的經典名著全新改版再現！ 用淵博而不瑣碎的知識、以淺白但不泛泛而談的敘述，帶領我們穿越到古希臘，一路悠遊至哥白尼、牛頓、愛因斯坦，一覽引領人類認識世界的兩大脈絡──哲學與科學的發展簡史。 人類解釋世界的努力，前有神話、巫術，後有哲學、科學。排除了千難萬險，才抵達日心說、牛頓力學、進化論、量子物理，直至今日，科學已儼然成為「真理」的代言者。 科學為什麼會取得這樣的成功？人們經驗著同樣的世界，為什麼歷史上只從歐洲產生了科學？最大的關鍵，在於希臘哲學的出現，以哲學為母體，科學逐漸茁壯，直至今日，我們對世界的認識，已由科學所主導。另一方面，我們 也為科學之成功付出了代價：用科學來逼近「真理」，卻將人的心靈排除出真理的領域之外。用數學和實驗思維樹立的科學大廈，沒有人之善惡、悲喜的位置——科學果真是這個世界的全部答案嗎？科學之外，還另有求道之途？ 一場站在人類認知發展歷史上的回望 一部明白現代哲學／科學大路線的簡要速讀 當代，我們毫不懷疑科學能逼近「真理」，卻也將人的心靈排除出真理的畫面之外。 當我們已能用數學推理感官不及之處，卻仍習慣靠經驗感受世界──這本書將帶你超越常識的表淺思維，瞭解世界觀背後的人文與科學之爭。 要談論科學的真理性及其限度，最好從科學的源頭——哲學談起。這本書既不是個開端，更不是個結論。而是試圖從反思哲學自身的歷史，獲得更清醒的自我認識，獲取新鮮的生命形態。 要理解當代的科學思想興起，與哲學處於當代的意義，本書是一部簡鍊的人類思想故事，也如同作者陳嘉映的自述：天下的道理，差不多早被前人講過，他自己則是嘗試用大眾讀者比較易懂的方式，把道理重新講述。.

This review aimed at examining the related studies on the effect of English as a foreign language learners' psychological well-being and academic engagement as positive emotional constructs on learners' grit. The positive significant effect of psychological well-being on learners' grit has been confirmed in the literature review. Studies have shown that resilience, enjoyment, engagement, lack of depression, interest, and world meaningfulness can act as mediator variables in the relationship between psychological well-being and grit. Furthermore, few studies have been done on (...) the effect of academic engagement on learners' grit. The studies showed that some factors such as meticulousness, self-control, self-confidence, and motivation act as mediators in the relationship between academic engagement and grittiness. In the end, the pedagogical implications are expounded to promote the quality of language learning quality. This review also provides some suggestions for further research to clarify our perspective over positive emotional variables and their relationships with each other. (shrink)

Using Ang Lee’s Lust, Caution (2007), this article illustrates how an affective mode of address is encouraged when one attends to the ways in which on-screen cinematic audio-visual spectacles are produced through the interaction of different bodies on-screen. Affective cinematic encounters open up other ways of understanding the female body as productive assemblages of everyday affective interactions and relationalities with other bodies within material culture. Particularly, I demonstrate an affective mode of address that attends to the interaction of cinematic objects (...) and how they are constructed, arranged, and engaged with on-screen to reveal hidden dynamics to characters’ relationship and overarching narratives off-screen. (shrink)

In this volume, leading scholars in Asian and comparative philosophy take the work of Joel J. Kupperman as a point of departure to consider new perspectives on Confucian ethics. Kupperman is one of the few eminent Western philosophers to have integrated Asian philosophical traditions into his thought, developing a character-based ethics synthesizing Western, Chinese, and Indian philosophies. With their focus on Confucian ethics, contributors respond, expand, and engage in critical dialogue with Kupperman’s views. Kupperman joins the conversation with responses and (...) comments that conclude the volume. (shrink)

This article argues against the non-cognitivist theory of vision that has been formulated in the work of Nico Orlandi. It shows that, if we understand ‘representation’ in the way Orlandi recommends, then the visual system’s response to abstract regularities must involve the formation of representations. Recent experiments show that those representations must be used by the visual system in the production of visual experiences. Their effects cannot be explained by taking them to be non-visual effects involving attention or memory. This (...) contradicts Orlandi’s version of the non-cognitivist hypothesis, but does so while vindicating her methodological position. (shrink)

Editors’In this article, Chen addresses the political relevance of political philosophy, cautioning against direct application of philosophy in real politics. Rather than bring about good politics, a philosopher-king leads to terrible cultural life, for in such a political setting philosophy cannot but turn into ideology. A better way to understand such relevance is to think from the middle ground. The prosperity of cultural life is where the work of the politician and the work of the philosopher overlap and where philosophy (...) can be realistically expected to contribute. (shrink)

Editors’Chinese vocabulary today features a special group of words, namely, those that were Chinese words in the past but now have lost what they used to mean. Instead, they have become Chinese versions of foreign words that they have been used to translate. Chen calls these words, as well as the words coined solely for the purpose of translating foreign words, “transplanted words.” Most of the words we are using in theoretic discourse today are such transplanted words. Chen, in this (...) paper, examines the possible influence this phenomenon has had on philosophical thinking. (shrink)

Editors’Bear bile is an important ingredient in traditional Chinese medicine. Each year, many bears are rescued from illegal bear farms, where they are kept in cages and frequently used for bile harvest through tubes attached to their bodies. In this article, Chen defends bear-rescuing activists against the charge that they fail to prioritize the human suffering, for school dropout kids in China seem to deserve help more urgently than bears. Chen argues that such a utilitarian picture misrepresents practical deliberation in (...) general and life choices in particular: Our practical deliberation does not begin with such a value hierarchy, nor can it stand without connecting to what we are committed to. (shrink)

Editors’In this paper, Chen aims to elucidate the nature of dianoesis, starting from the basic fact that we already hold a certain belief before we begin to argue for it. It concludes that what dianoesis endeavors to achieve is the understanding of ways-and-patterns of things, so that our scattered understanding gets connected. The author then addresses frequent misconceptions about the nature of dianoesis, such as that genuine dianoesis equals reasoning from premises neutral to any prejudice or from the absolutely evident (...) and that the sole function of dianoesis is to change the audience in their opinion in order to reach agreement. (shrink)

Editors’ abstractThe first part of Chen’s paper illustrates the fact that reasons contained in common sense serve an explanatory role fairly well for everyday living. The inadequacy of commonsensical explanations for abnormal cases, however, breeds the desire to seek a unified explanation for all cases. Philosopher-scientists, as Chen characterizes them, hold the conviction that such an explanation is offered by speculative theories, which are created by reflecting on the reasons contained in common sense and then weaving them into a systematic (...) theory. The second part of the paper shows that the philosopher-scientists’ theoretical project is doomed in light of the achievement of modern science, for which success in constructing positive theories relies on technical concepts defined independently of natural understanding and languages. Seeing this might help philosophy reorient itself to conceptual investigation and reflection on experience, which in Chen’s view offer the unique form of knowing that has always been central to the philosophical tradition. (shrink)

"Co-publication agreement between China Social Sciences Press (China) and Paths International Ltd (UK)"--Colophon.

本书以美国的价值哲学理论为依据,就其理论核心“价值本质论”,分析其价值本质的特色,揭示其本质论的根本缺陷等问题。.

The current study is conducted to examine the following research questions: - Examine how knowledge acquisition and knowledge dissemination are associated with academic staff’s job satisfaction and teaching motivation - Examine whether job satisfaction mediates the relationship between knowledge acquisition, knowledge dissemination and teaching motivation.

We argue that i-frame interventions can and do increase support for systemic reforms, and s-frame interventions should be pursued in parallel to address key societal issues. Without accompanying i-frame interventions, s-frame interventions can fail. We offer an operant conditioning framework to generate positive spillover effects. Behavioral scientists should develop i-frame interventions that enhance, rather than compete with, s-frame interventions.

We explore the ability to distinguish random from non-random events. Randomness is defined in terms of radioactive decay whereas non-randomness is quantified by excess repetitions (“repeat”) or alternations (“switch”) between successive bits. In the first four experiments no mention was made of randomness, probability, or related concepts in task instructions. We found superior performance in distinguishing random stimuli from repeat stimuli compared to switch stimuli. The last three experiments explicitly evoked the concept of randomness, thus allowing comparison of perceptual and (...) conceptual performance. The ability to identify random events from switch distracters was inferior to the ability to discriminate random from switch stimuli. In contrast, for repeat stimuli the concept of randomness appears to roughly coincide with perceptual discriminability. Finally, the ability to identify or produce stimuli as random did not co-vary with the ability to discriminate random from non-random stimuli. (shrink)

本书主要内容包括:经典力学和经典物理学的神圣庙堂;不识庐山真面目,只缘身在些山中;把经典力学的基本概念从奥林帕斯山上拉下来;危机是革命的前夜;爱因斯坦开拓奇妙的新世界;历史是一面最好的镜子等.

A major controversy in the study of the "Analects" has been over the relation between two central concepts, ren (humanity, human excellence) and li (rites, rituals of propriety). Confucius seems to have said inconsistent things about this relation. Some passages appear to suggest that ren is more fundamental than li, while others seem to imply the contrary. It is therefore not surprising that there have been different interpretations and characterizations of this relation. Using the analogy of language grammar and mastery (...) of a language, it is proposed here that we should understand li as a cultural grammar and ren as the mastery of a culture. In this account, society cultivates its members through li toward the goal of ren, and persons of ren manifest their human excellence through their practice of li. (shrink)

本书探究了李宗吾的家族渊源、学识流派以及思想体系,试图全面解读“厚黑教主”,在读者面前展现出一个真实、全面的李宗吾。.

本书内容包括:从康德的“道德宗教”论儒家的宗教性、重评张载由“气化论”证立的成德论、从历史中提取智慧、当今越南的宗教与社会等。.

本书收录了著名学者李石岑先生的15篇讲演,涉及怀疑与信仰、哲学与人生、佛学与人生、教育与人生等哲学与生命论题。.

本书以物理学发展史为线索,介绍物理定律产生的背景,物理定律形成的实验基础,及物理学家的研究活动和思维方法。.

本书主要记述作者赴欧盟国家考察法律制度的感受心得,收《权利,权利》、《丹麦的平民政治》、《风雨柏林墙》等40多篇文章。.

The multiverse theodicy proposes to reconcile the existence of God and evil by supposing that God created all and only the creation-worthy universes and that some universes like ours are, despite their evils, creation-worthy. Drawing on work in population ethics, this paper develops a novel challenge to the multiverse theodicy. Roughly, the challenge contends that the axiological underpinnings of the multiverse theodicy harbor a ‘mere addition paradox’: the assumption that creating creation-worthy universes would always make the world better turns out (...) to have morally repugnant consequences akin to those of the assumption that adding worthwhile lives to a population would always make the overall welfare of the population better. Further, the challenge leverages this difficulty into an argument against God’s having created all and only the creation-worthy universes, and hence against the multiverse theodicy. Responses to this challenge are considered but found wanting, largely because of commitments of the multiverse theodicy that have no analogs in population ethics. (shrink)

Keith Donnellan’s distinction between the attributive and referential uses of definite descriptions has spurred debates regarding the truth conditions of the utterance “the F is G” with definite descriptions used referentially. In this article, I present a semantic account of referential descriptions, grounded in the contextual factors of the utterance, including the speaker’s intention and presupposition as well as the interlocutor’s recognition of them. This account is called the IPR-semantic account, according to which the speaker’s intention (I), presupposition (P), and (...) the interlocutor's recognition (R) jointly determine whether “the F” in an utterance “the F is G” is used referentially or attributively, and the meaning of “the F” is determined by whether it is used referentially or attributively. Moreover, I argue that the meaning of the referential description “the F” is the intended object e, embodied with a property H that has prompted the speaker to presuppose that e is F and to intend to use “the F” to refer to e, as well as the interlocutor to recognize the presupposition and intention. According to the IPR-semantic account, the utterance “the F is G” with “the F” used referentially expresses a singular proposition, namely, that e is G, and it is true if and only if the intended object e is G. Additionally, I argue that the IPR-semantic account not only surpasses some alternative semantic accounts but also outperforms Kripke’s pragmatic account. (shrink)

本书研究了西方各国科学哲学思想的源流、派别,以及各派思想之间的关系及与科学、宗教、社会思潮的牵连,探索了科学哲学思想的发展方向。.

Jeffrey (1983) proposed a generalization of conditioning as a means of updating probability distributions when new evidence drives no event to certainty. His rule requires the stability of certain conditional probabilities through time. We tested this assumption (“invariance”) from the psychological point of view. In Experiment 1 participants offered probability estimates for events in Jeffrey’s candlelight example. Two further scenarios were investigated in Experiment 2, one in which invariance seems justified, the other in which it does not. Results were in (...) rough conformity to Jeffrey (1983)’s principle. (shrink)

Most studies on tourism destination competitiveness examined the direct relationships of destination attributes and destination competitiveness. Few studies explored the intervening mechanisms between destination attributes and competitiveness. This study selected cities above the “alpha” level in the Globalization and World Cities Research Network rankings as samples to examine the relationship between local demand and urban tourism competitiveness mediated by the quality of place. Results showed that the relationship between urban wealth and tourist arrivals was completely mediated by the quality of (...) place, while the mediating effect was not significant in the relationship between urban wealth and per capita tourism spending, though per capita tourism spending was directly and positively associated with urban wealth. In other words, richer cities had a higher quality of place, and a higher quality of place attracted more tourists but did not increase tourism per capita spending. Furthermore, the study found that there were two opposite influence paths of city size on urban tourism competitiveness. Although urban tourism competitiveness was directly and positively affected by population, the population had a significant negative effect on urban tourism competitiveness mediated by the quality of place. Through the quality of place, we can be aware of the indirect negative effect suppressed by the direct positive effect. This study revealed that the quality of place helped to better understand the competitiveness of urban tourism. (shrink)