Enterprises seem to entirely operate on their management. But behind the scenes directors play a very important role. On a strategic level (in the long term) they will determine the direction of the company.Even though on the level of daily management a great deal of quality instruments and control systems exist, this is not the case on the highest level, the board. It is in this specific area that the idea of corporate governance must be situated.

Quality care is more than a technical issue. It has a place among the core values of a company, and is thus an ethical issue as well as being a means and a benchmark for good management. The author is chairman of the Flemish Network for Business Ethics, Europastraat 31, 2850 Boom, Belgium. Tel: 00 31 3 844 00 89.