This paper investigates the COVID-19 pandemic, and its impact on pro-environmental behaviour of individuals travelling internationally for leisure and recreational purposes. The aim of this manuscript is to investigate a conceptual framework created through the examination of current existing literature in the field of tourism science. The conceptual framework, consisting of certain constructs of the health belief model, and the theory of planned behaviour, is applied and tested using a partial least-squares-structural equation modelling. Data were collected from participants who have (...) travelled internationally before and during the outbreak of the COVID-19 pandemic, and those who plan to travel post-COVID-19 pandemic. Results revealed that the conceptual framework tested positively against existing theory, highlighting the key influencing factors in which COVID-19 is likely to have on future pro-environmental behaviour of individuals travelling internationally for leisure and recreational purposes. Moreover, perceived safety threat and outcome expectations have a positive impact on attitude; attitude has a positive impact on behavioural intentions; subjective norm has a positive impact on behavioural intentions, and perceived behavioural control has a positive impact on behavioural intentions. The study results identify practical and theoretical implications for global and travel companies and organisations, presenting opportunities to adjust environmental policies and procedures accordingly, whilst identifying the most effective marketing and management strategies to rebuild a collapsed global travel industry. (shrink)

This paper examines the relation or, more precisely, tension between postmodern deconstruction and ethics by elaborating upon the ethico-political dimensions of deconstructionism. It embarks on a critical assessment of postmodern discourse on ethics in view of its political implications by analyzing Jacques Derrida''s and Richard Rorty''s arguments with an assumption that their positions represent a certain logic in the postmodern discourse on ethics. Postmodern ethics is based on incredulity with regard to traditional metanarratives, and it defines ethics in terms of (...) sensitivity or responsibility to otherness and difference. Its proponents believe that the negation of modern metanarratives opens a way to the Other which has been marginalized and suppressed both in thought and in social practice. Derrida and Rorty represent this position with their emphasis on the ethical nature of deconstruction and the need to elaborate new languages for ethics. Despite postmodern appeal to ethics of this sort, however, postmodern thinking shows its limits in dealing with most ethical-political matters in the contemporary world. The postmodern approach to ethics, being restricted within the perspective of the individual, does not provide any determinate framework for deciding how to adjudicate conflicting ethical claims or how to link the unconditional affirmation of emancipatory ideals, enlightened social criticism, and democratic accountability in determinate political terms. In the main, this paper contends that philosophical deconstruction and responsibility to otherness undermine each other in the public sphere. (shrink)

This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model and two significant variables in the theory of planned behavior. The quantitative data analysis results indicated that the proposed hypotheses have been partially supported, which resonated and enriched the existing studies on COVID-19-related pro-social tourism and tourist behaviors from a theoretical angle. Based on the research outcomes, the corresponding managerial implications for heritage tourism practitioners and meaningful (...) references for future researchers to promote sustainable and pro-social heritage tourism products have been discussed. (shrink)