Bottom lines and codes provide a corporation with guidelines for dealing with the inside and outside world. Bottom lines have the oldest papers through Frederic Taylor's Scientific Management, dated beginning 20th century. Codes came into existence in its midst with the emerging sustainability agenda, referring both to technical detail and human judgement. Corporate codes present themselves as a policy document with collective rules handed down by way of a top-down approach. Since an effective code is dependent on the motivation of (...) individual employees, this article proposes the additional view of a bottom-up approach. By sharing values in concrete work employees become co-owners of the code. Top-down and bottom-up approaches thus emerge in a complementary relationship. A relevant organisational context would be a parallel structure of action and reflection, thus facilitating balanced thinking in the sustainability domain and contributing to an 'ethical calibre' or 'moral standard' of a corporation. (shrink)

Transnational corporations of a democratic and ethical calibre have the global reach to contribute to solving problems that they originally helped create, and are potentially better equiped than governments to make just and equitable decisions. In this article the transformation of organizations, and, as a result, of society, is seen as contingent on the way in which professionalism and values, seen as standards of a desirable and worth‐while life, contextualise each other. Corporations require adequate value maintenance and development, and a (...) number of ‘actionable items’ are suggested through which professionalism in the context of an inner ethical ‘base’ standards can enter into the ‘bloodstream’ of a corporation and help to achieve the ‘triple bottom line’. Each of these is discussed in terms of a complementary pair of values which need to be held in tension. Items include the development of norms in a professional context, the nature of leadership, recruiting practices, and the development and role of codes of conduct. (shrink)

Transnational corporations of a democratic and ethical calibre have the global reach to contribute to solving problems that they originally helped create, and are potentially better equiped than governments to make just and equitable decisions. In this article the transformation of organizations, and, as a result, of society, is seen as contingent on the way in which professionalism and values, seen as standards of a desirable and worth‐while life, contextualise each other. Corporations require adequate value maintenance and development, and a (...) number of ‘actionable items’ are suggested through which professionalism in the context of an inner ethical ‘base’ standards can enter into the ‘bloodstream’ of a corporation and help to achieve the ‘triple bottom line’. Each of these is discussed in terms of a complementary pair of values which need to be held in tension. Items include the development of norms in a professional context, the nature of leadership, recruiting practices, and the development and role of codes of conduct. (shrink)