This study explored the relationship between egoistic, altruistic and biospheric values and pro-environmental attitudes, as well as their impact on the pro-environmental behaviours of Indian consumers. India is currently facing the burgeoning challenge of a rapidly increasing urban population, which is leading to waste segregation issues in households and the need for sustainable green products due to rising awareness among consumers. The goal of this research was to understand the effect of Indian consumers’ values and pro-environmental attitudes on the following (...) three specific behaviours: waste-sorting intention, green-consumption intention and social-activity intention. The authors found that values were positively related to pro-environmental attitudes, which in turn positively impacted the three pro-environmental behaviours. These findings suggest that, in order to strengthen individuals’ perceptions of the individual benefits of a cleaner and better environment, marketers should promote responsible consumption in tandem with government policymakers. (shrink)

This groundbreaking work is for serious seekers and scholars about spontaneous yoga--the yoga of liberation. Instead of discussing the physical exercises or meditations usually understood to be yoga in the West, this book focuses on a proven process by which one can achieve liberation from the limitations of time and space and cultivate unlimited divine powers, and an immortal, physically perfect divine body that is retained forever. Illustrations.

This paper establishes that the contemporary figures of organizational leadership are at best excellent examples of 'dealership' characterized by high skills-competence and low values-commitment. The author points out that managerial and organizational psychology for leadership is yet to grapple with the most fundamental of all the themes: the complete model of man which places the spirit-core of SELF in the centre. The paper upholds the classical Indian concept of wisdom leadership and introduces the rajarshi model of the leader as the (...) very embodiment of satya and rita. The author then dwells on the nature of'rishi-consciousness' and elaborates on the 'rishi' process which leads to the unfoldment of unitive SELF-awareness or ekatmanubhuti. Speaking on behalf of one of the most enduring civilizations of the world, the author asserts that wisdom leadership comes from the ability to perceive the indivisible whole and this ability is not a function of the thinking, reasoning mind but of the intuitive, spiritual mind. (shrink)