Abstract

How Journalists Engage: A theory of trustbuilding, identity, and care explores the ways journalists of different identities enact trusting relationships with their audiences according to divergent sets of principles. Drawing from case studies, community work, surveys, interviews and focus groups, this book documents the now-established "built environment" powered with engagement journalism that represents the first major paradigm shift of the press' core values in more than a century. A proliferation of media-trust programs, grants, foundations, companies, collaborations, networks, and money demands that journalists take on four new roles-Relationship Builder, Content Collaborator, Community Conversation Facilitator, and Professional Network Builder-and be fluent in eight skillsets: radical transparency, power dynamic accounting, mediation, reciprocity, media literacies, community offline work, needs/assets/solution analyses, and collaborative production. These are in addition to the normative skills related to being a watchdog and storyteller. The author posits that this trust-building theory manifesting demands journalism be enacted with an "identity-aware care" through "listening and learning." This identity-aware ethic of care-a theory that comes from developmental psychology and nurtured in gender and women's studies-prioritizes communities over the propping up of problematic institutions that news media have traditionally protected in the name of objectivity. Instead, this theory asks journalists to acknowledge and incorporate their own identities-especially the privileges, biases, and marginalization attached to them-and those of their communities, resulting in a more intentional moral voice focused on justice and equity so that all news participants can feel cared for within information-exchange about public affairs.