Abstract

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 34.4 (2001) 335-342 [Access article in PDF] "Dispersing the Cogito: A Response to Vivian's Rhetorical Self" Philip Lewin Bradford Vivian ("The Threshold of the Self," Philosophy and Rhetoric 33. 4: 303-18), in seeking to disrupt the cogito, claims that acts of creative self-constitution by a "rhetorical self" become possible as subjectivity is dispersed across subject positions. However, the apparent ability of the rhetorical self to freely choose which positions it will inhabit, as well as its apparent capacity to undergo subjectification without being marked by its habitation of those positions, seem to reintroduce several of the cogito's essential features.Vivian argues that "there is a historicity to our being and its expression, to our subjectivity and its elaboration" (303). His essay provides a clear and cogent account of how subjectivity might arise as the result of a series of rhetorical acts whose audience is the self. One's self, then, is a local and ongoing aesthetic formation, continually becoming and coming into being; to the extent that the aesthetic nature of this process is produced by persuading one's self to adopt some styles of life over others, then this process is a thoroughly persuasive phenomenon. The aesthetic composition molded by this continually renewed persuasion might best be described as the rhetorical self. (312; emphasis in original) Vivian clears away a good deal of the underbrush that often prevents us from getting a hold on the problematics of selfhood and subjectivity. I find much that is praiseworthy in the essay, particulary its explication of the contingent and shifting nature of the processes through which the self is formed and reformed. But there is a key theoretical elision in Vivian's argument that does much to restore the legitimacy of the Cartesian cogito that he is at pains to disrupt. The result is a model of self that revises Cartesianism by dispersing subjectivity among various subject positions, [End Page 335] but that, in a number of other important ways, preserves essential features of the cogito, as though each fragment of the dispersed cogito were itself a complete mini-cogito.Vivian's account elides the rhetorical process of self-formation. In a typical passage at the end of the essay, he comments, "In order to compose and cultivate one's being in the world, one must persuade one's self to choose and orchestrate certain styles of life from among those available into an entire aesthetics of being" (316-17). The questions this claim provokes are: How does this process of self-persuasion actually take place? What aspect or agency of psyche is doing the persuading? To conceive of the self as Vivian does--a self "conceived as a form--a rhetorical form--that exists only in its continual aesthetic creation, in its indefinite becoming" (304)--suggests a kind of autonomy and self-transparency in self-formation that has discouragingly Cartesian overtones.The terms with which Vivian has chosen to work, namely, subjectivity and the rhetorical self, do not address these issues of self-persuasion. Instead, they serve to mask them. Subjectivity, for Vivian, refers to the positions the self finds itself assuming within discursive regimes, positions whose formation entails moments both of self-persuasion and of subjection to existing social exigency. Subjectivity (so conceived) has the property of being an effect of multiple acts of subjectification, of voluntary acquiescence to preexisting subject positions. "Discourse creates subjects by first creating subject positions from which to speak" (313). The subject is not original, but rather follows from "an entire 'assemblage' of subject positions that are the willful creation of no one, but are instead formed by the complex operations of discourse" (313). The theoretical difficulty with this way of accounting for subjectivity lies in its elision of agency; how shall we make sense of the rhetorical self? More specifically, how does a necessary immersion into discursive practices couple with rhetorical acts of self-persuasion? What motivates self-persuasion? Are all the factors involved in self-persuasion fully conscious and under voluntary control? If not, how are we...