Abstract

ABSTRACT This paper examines the claim that what is ‘really’ good for business will in the end harmonize with the requirements of morality. In searching for a plausible interpretation of what might be ‘really’ good for a business enterprise, the paper explores analogies to traditional philosophical accounts of the ‘true good’ of man. The conclusion is that while such accounts can make sense of the claim that a person's true good requires a moral commitment, they can suggest no solution applicable to business. The reason is that the analogy between natural persons and business enterprises breaks down at a crucial point. It follows that any radical improvement in the moral quality of business activity cannot come from appealing to a ‘true good’ of business. And since external means of control are not sufficient, the paper concludes that we must rely on the moral motivation of individuals filling positions in business. What is indicated then is the need for a strengthened consciousness of the range of freedom and responsibility of persons in their work roles.