‘Making Sense’ of Collective Stakeholder Action at the Industry Level

Proceedings of the International Association for Business and Society 16:333-336 (2005)
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Abstract

This paper explores industry-level, collective stakeholder action. It argues that when industry stakeholders perceive change to be radically in conflict with their shared beliefs, this motivates them to act collectively at the industry level. The introduction of Cardhu pure malt in the Scotch whisky industry is used here as an illustrative example.

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21552568

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