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Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018
Critical Discourse Studies 16 (5):569-582 (2019)
Abstract
ABSTRACTWhile the sonic logo for McDonald’s i’m lovin’ it campaign has been widely distributed and highly praised, little is known about the actual characteristics and meaning potentials of this pa...My notes
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References found in this work
Inventing Our Selves: Psychology, Power, and Personhood.Nikolas Rose - 1998 - Cambridge University Press.
Image, music, text.Roland Barthes & Stephen Heath - 1978 - Journal of Aesthetics and Art Criticism 37 (2):235-236.
The critical analysis of musical discourse.Theo van Leeuwen - 2012 - Critical Discourse Studies 9 (4):319-328.
Communicating the ideas and attitudes of spying in film music: A social semiotic approach.Frank Griffith & David Machin - 2014 - Sign Systems Studies 42 (1):72-97.
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