Advertising. From strategic planning to media implementation

Journal for the Study of Religions and Ideologies 9 (27):356-361 (2010)
  Copy   BIBTEX

Abstract

Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009)

Categories

Keywords

Reprint years

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,853

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication.Delia Cristina Balaban - 2010 - Journal for the Study of Religions and Ideologies 9 (26):244-248.
“Truth in Advertising”: The Beginning of Advertising Ethics in Australia.David S. Waller - 2012 - Journal of Mass Media Ethics 27 (1):46-56.
The advertising industry's defense of its first amendment rights.John H. Crowley - 1993 - Journal of Mass Media Ethics 8 (1):5 – 16.
Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
Advertising agency-client attitudes towards ethical issues in political advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching.James F. Caccamo - 2009 - Journal of Business Ethics 90 (S3):301 - 313.
Game of Power Within the French Urban Landscape: A Socio-legal Semiotic Analysis of Communication, Vision and Space. [REVIEW]Anne Wagner - 2014 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 27 (1):161-182.
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW]Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino - 2014 - Journal of Business Ethics 125 (4):1-15.
Children and the changing world of advertising.Elizabeth S. Moore - 2004 - Journal of Business Ethics 52 (2):161-167.
Towards a new paradigm in the ethics of women's advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.
The association of ethical judgment of advertising and selected advertising effectiveness response variables.Penny Simpson, Gene Brown & Robert Widing - 1998 - Journal of Business Ethics 17 (2):125-136.
Reply to Juliusz Jablecki, "Defending Advertising" (Spring 2008): The Connection between Advertising and Objectivist Epistemology.Jerry Kirkpatrick - 2008 - Journal of Ayn Rand Studies 9 (2):351 - 355.

Analytics

Added to PP
2013-11-24

Downloads
42 (#378,786)

6 months
4 (#790,339)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

On the incommensurability of theories.Jaakko Hintikka - 1988 - Philosophy of Science 55 (1):25-38.
Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication.Delia Cristina Balaban - 2010 - Journal for the Study of Religions and Ideologies 9 (26):244-248.

Add more references