Abstract

When does an English businessman's ‘yes’really mean ‘no’, ‘maybe’, ‘later’, or perhaps ‘probably not’? And how much of this is unethical stringing along or part of a puzzling English business culture? Why can't they say what they mean? Dr Djursaa is Associate Professor with responsibility for British political and social studies at the Business Language Faculty of Copenhagen Business School, Dalgas Have 15, DK‐2000 Copenhagen F, Denmark. She gained her doctorate at the University of Essex and spent a period as visiting fellow at Cranfield School of Management. Her major field of research, on which she here reflects, is cultural factors in Anglo‐Danish business relations.