The adequacy of the laboratory test in advertising

Psychological Review 22 (5):402-422 (1915)
  Copy   BIBTEX

Abstract

This article has no associated abstract. (fix it)

Categories

Keywords

Reprint years

DOI

10.1037/h0070186

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 92,261

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

Critique of the Association Test as Applied to Advertising.D. A. Laird - 1923 - Journal of Experimental Psychology 6 (5):357.
The adequacy of language.David Harrah - 1960 - Inquiry: An Interdisciplinary Journal of Philosophy 3 (1-4):73 – 88.
“Truth in Advertising”: The Beginning of Advertising Ethics in Australia.David S. Waller - 2012 - Journal of Mass Media Ethics 27 (1):46-56.
Generalizing empirical adequacy I: multiplicity and approximation.Sebastian Lutz - 2014 - Synthese 191 (14):3195-3225.
Evaluating Test Cases for Probabilistic Measures of Coherence.Jakob Koscholke - 2016 - Erkenntnis 81 (1):155-181.
A Laboratory Study of Different Corrective Advertising Claims.K. D. Hankel & M. R. Hyman - forthcoming - Philosophical Explorations.
Advertising Self-regulation: A Global Perspective.James P. Neelankavil, Albert B. Stridsberg & International Advertising Association ) - 1980 - Hastings House Book Publishers.
DTC Advertising Harms Patients and Should Be Tightly Regulated.Peter Lurie - 2009 - Journal of Law, Medicine and Ethics 37 (3):444-450.
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW]Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino - 2014 - Journal of Business Ethics 125 (4):1-15.
Advertising agency-client attitudes towards ethical issues in political advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
Advertising. From strategic planning to media implementation.Raluca Galos - 2010 - Journal for the Study of Religions and Ideologies 9 (27):356-361.
Advertising: Questioning common complaints.Robert Skipper Michael R. Hyman - 1993 - Business Ethics, the Environment and Responsibility 2 (2):87–93.
Some contrarian reflections on advertising.Tibor R. Machan - 2010 - Think 9 (24):47-50.
What’s Wrong with the Adequacy-argument? A Pragmatic Diagnosis.Ulf Zackariasson - 2011 - Sophia 50 (1):11-23.
An advertising test of the work ethic in the UK and the US.R. Tansey, M. R. Hyman, G. M. Zinkhan & J. Chowdhury - 1997 - Journal of International Consumer Marketing 9 (3):57--77.

Analytics

Added to PP
2016-06-30

Downloads
6 (#1,465,900)

6 months
4 (#798,951)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references