The topic of the article is important, because nowadays there is a need to study the semiotics of media text translation, the use of innovations in choosing the types of media text translation. The aim of the article is the need to study and substantiate the importance of studying the essence of the concepts of “semiotics”, “media text”. The article gives a theoretical justification for the concept of media text in the field (...) of mass communication, substantiates the semiotics of learning about signs and sign systems; semiotic characteristics of media texts translation are given. In the field of view of semiotics are various sign systems, features of translation of these signs in media texts, in particular: natural (spoken) and artificial (formal) languages, sentence systems of scientific theories, signaling systems in society and nature, states and many others. Artificial languages can also be considered as sign systems (including the “language” of scientific theory, “languages” of fine arts, cinema, theater, music), various types of visual sign systems (from road signs to painting), as well as any complex control systems considered from the standpoint of cybernetics: machines, devices and their circuits, living organisms, their subsystems (for example, central nervous system), industrial and social associations and society as a whole. (shrink)

The myriad ways in which spatiality, or socially produced space, impinges on media texts is the overarching concern of this study. Responding to Edward Soja’s call for an assertive foregrounding of a critical spatial perspective, this article is an ontological reassertion of space in relation to news media discourse and argues that the socially constructed spatiality of a journalistic text is just as revealingly significant as its historicality and sociality. Introduced here is Critical Spatial Discourse Analysis (CSDA), (...) a methodological framework that employs the spatiocultural theory of Bill Richardson to enable a mapping of the various aspects of spatiality informing media texts. Edward Said’s imaginative geographies is also drawn upon to advance a geographical notation and mapping of the territorial imaginations underlying news media texts. The fundamental assumption of CSDA is that space is not only actively constituted in media texts but also constitutes and that it can, and indeed must be read and interpreted as any other text. A sample column from Turkey’s Sabah newspaper will be used to illustrate the application of CSDA to press coverage of democracy to see what might be revealed of those real-and-imagined spaces that are interposed and obscured in the text’s background. (shrink)

The language specificity of modern media texts and the aspects of studying it in the courses ‘Language and style of modern mass media‘ and ‘Modern mediatext‘ are considered in the article. The language specificity of contemporary media texts is connected, on the one hand, with the subjectivization of the text, enforcement of personality, democratization and with the increase of proportion of a foreign word, intertexuality, intellectualization of the text on the other hand. Subjectivization of the (...) text is connected with the personality enforcement, is determined by the influence of social processes - freedom of speech declaration - and demonstrates itself in the actualization of the author, in a high level of evaluation, emotionality, abundance of metatextual means. Democratization in the modern mass media texts shows itself in the joint functioning of means of different styles: bookish, substandard, jargon. Intertextuality is opposed to the excessive subjectivization of the text and demonstrates itself in the increased usage of foreign words, it is realized with the help of precedent phenomena. Intellectualization shows itself in the active usage of the means of indirect communication by the journalists: tropes, wordplay. Unnecessarily liberal usage of language means for the expressive-evaluating and wordplay on purposes is often contiguous to speech aggression. Consequently studying modern media texts allows students to not only detect and characterize the main features of the modern mass media language and style, structural-semantic peculiarities of a modern mediatext, but also to give its socio-ethical evaluation. (shrink)

In the article, different methods of presentation of quantitative information in the news media texts in their dependence on the author’s pragmatic preferences are considered. The object of the study is the Russian version of news reports from the websites of Ukrainian news agencies. Among the logical methods, the use of which is aimed at the realization of the informative function of the media, the following ones are to be mentioned: alternative ways of presenting the same quantity; providing (...) data against the background of the general situation for the fair presentation of scale of the problem; the use of multiple numeric symbols to ‘compress‘ information presentation. Among the rhetorical methods that influence the recipient the following ones have been analyzed: the use of units of different orders for representing the same amount; rounding of quantitative information in the headlines; comparison of facts; providing data without representing the overall situation; placing of pragmatically conditioned numbers in the headlines; creating of the number image. Applying logical methods of using of quantitatives to demonstration of new facts of reality can be considered as one of the methods of influence through informing in the news discourse. In rhetorical use of quantitative information, the presence of the author’s assessment in a media text affects the representation of numerical information. It has been concluded that the quantitatives are used in the news media texts not only as the source of information, but also as a source of influence on the recipient. (shrink)

Purpose Voice assistant technology is one of the fastest-growing artificial intelligence applications at present. However, the burgeoning scholarship argues that there are ethical challenges relating to this new technology, not the least related to privacy, which affects the technology’s acceptance. Given that the media impacts public opinion and acceptance of VA and that there are no studies on media coverage of VA, the study focuses on media coverage. In addition, this study aims to focus on media (...) coverage in Indonesia, a country that has been underrepresented in earlier research. Design/methodology/approach The authors used critical discourse analysis of media texts, focusing on three levels to study how VA technology was discussed in the Indonesian context and what power relations frame the representation. In total, 501 articles were collected from seven national media in Indonesia from 2010 to 2020 and the authors particularly focus on the 45 articles that concern ethics. Findings The ethical topics covered are gender issues, false marketing, ethical wrongdoing, ethically positive effects, misuse, privacy and security. More importantly, when they are discussed, they are presented as constituting no real critical problem. Regarding discursive practices, the media coverage is highly influenced by foreign media and most of the articles are directed to well-educated Indonesians. Finally, regarding social practices, the authors hold that the government ideology of technological advancement is related to this positive portrayal of VAs. Originality/value First, to provide the first media discourse study about ethical issues of VAs. Second, to provide insights from a non-Western context, namely, Indonesia, which is underrepresented in the research on ethics of VAs. (shrink)

Medical assistance in dying (MAiD) was legalized in Canada in 2016. Canadians’ opinions on the service are nuanced, particularly as the legislation changes over time. In this paper, we outline findings from our review of representations of MAiD in Canadian news media texts since its legalization. These stories reflect the concerns, priorities, and experiences of key stakeholders and function pedagogically, shaping public opinion about MAiD. We discuss this review of Canadian news media on MAiD, provide examples of four (...) key themes we identified (vulnerability, autonomy, dignity, and human rights), and discuss their implications for health policy and equity. Though key stakeholders share the values of autonomy, dignity, and human rights, they appeal to them in diverse ways, sometimes with conflicting policy demands. These representations offer a useful gauge of how views about MAiD continue to shift alongside changes in federal legislation. These stories can influence related policies, respond to the powerful voices that shape MAiD legislation, and have the potential to change national conversations. Our analysis adds to the existing body of scholarship on MAiD by examining post-Bill C-7 news media, identifying related health equity issues and tensions, and discussing potential impacts of MAiD’s representations in news media. (shrink)

Illustrated by critically examining a range of architectural journalism, from an article by artist Paul Nash in 'The Architectural Review', 1940, to an early project by contemporary French architects Lacaton et Vassal published in the journal '2G' in 2001, to recent photography by Hisao Suzuki published in the journal 'El Croquis', this book brings a radical and detailed analysis of the architectural media. It addresses issues of architectural criticism, architectural photography and the role of journal editors, and argues that (...) the architectural media is a site of contestation and ambiguity regarding the role of critical and speculative thinking. The book highlights moments where a different type of critical voice emerges within the architectural media, indicating the possibility of a more progressive engagement with the media as a platform for critical thinking about architecture. 0The study is underpinned by theory about utopian thinking/discourse, primarily from the work of the French semiotician and art theorist Louis Marin and the American Marxist critic Fredric Jameson. Through this, it builds a fresh theoretical approach to the architectural media and begins to reveal a hitherto unexplored dimension of ‘latent’ or ‘unconscious’ discourse within the media portrait of architecture. Following Jameson’s charting of the role of the utopian imagination in the modern and post-modern periods, the book suggests that genuine utopian thinking has undergone comprehensive suppression in our current times and that the task of theory is to now to detect its presence and explore its meaning within new forms and sites of cultural production. (shrink)

Electronic text can be defined on two different, though interconnected, levels. On the one hand, electronic text can be defined by taking the notion of “text” or “printed text” as the point of departure. On the other hand, electronic text can be defined by taking the digital format as the point of departure, where everything is represented in the binary alphabet. While the notion of text in most cases lends itself to being independent of (...) medium and embodiment, it is also often tacitly assumed that it is in fact modeled on the print medium, instead of, for instance, on hand-written text or speech. In late 20th century, the notion of “text” was subjected to increasing criticism, as can be seen in the question that has been raised in literary text theory about whether “there is a text in this class.” At the same time, the notion was expanded by including extralinguistic sign modalities (images, videos). A basic question, therefore, is whether electronic text should be included in the enlarged notion that text is a new digital sign modality added to the repertoire of modalities or whether it should be included as a sign modality that is both an independent modality and a container that can hold other modalities. In the first case, the notion of electronic text would be paradigmatically formed around the e-book, which was conceived as a digital copy of a printed book but is now a deliberately closed work. Even closed works in digital form will need some sort of interface and hypertextual navigation that together constitute a particular kind of paratext needed for accessing any sort of digital material. In the second case, the electronic text is defined by the representation of content and (some parts of the) processing rules as binary sequences manifested in the binary alphabet. This wider notion would include, for instance, all sorts of scanning results, whether of the outer cosmos or the interior of our bodies and of digital traces of other processes in-between (machine readings included). Since other alphabets, such as the genetic alphabet and all sorts of images may also be represented in the binary alphabet, such materials will also belong to the textual universe within this definition. A more intriguing implication is that born-digital materials may also include scripts and interactive features as intrinsic parts of the text. The two notions define the text on different levels: one is centered on the Latin, the other on the binary alphabet, and both definitions include hypertext, interactivity, and multimodality as constituent parameters. In the first case, hypertext is included as a navigational, paratextual device; whereas in the second case, hypertext is also incorporated in the narrative within an otherwise closed work or as a constituent element on the textual universe of the web, where it serves the ongoing production of (possibly scripted) connections and disconnections between blocks of textual content. Since the early decades of early 21st century still represent only the very early stages of the globally distributed universe of web texts, this is also a history of the gradual unfolding of the dimensions of these three constituencies—hypertext, interactivity, and multimodality. The result is a still-expanding repertoire of genres, including some that are emerging via path dependency; some via remediation; and some as new genres that are unique for networked digital media, including “social media texts” and a growing variety of narrative and discursive multiple-source systems. (shrink)

This study takes a systemic functional multimodal social semiotic approach to the analysis and discussion of image and text relations in two sets of data. First, patterns of contextualisation of images and text in the online magazines Dabiq and Rumiyah produced by the Islamic extremist organisation which refers to itself as Islamic State are examined. The second data set consists of a sample of texts from Western online news and blog sites which include recontextualisations of images found in (...) the first data set. A sample of examples of the use and re-use of images is discussed in order to identify patterns of similarity and difference when images and text are recontextualised. It is argued that the ISIS material tends to foreground the interpersonal metafunction in combination with the textual metafunction, while the other data set tends to foreground the ideational metafunction. These inferences indicate that further exploration of a larger data set is worth pursuing. Such studies would provide deeper insights helping to distinguish between online material which supports terrorism and that which opposes it, as well as facilitating the further development of multimodal social semiotic approaches to image and text relations. (shrink)

Since the beginning of the 21st century, sentiment analysis has been one of the most active research fields in natural language processing. Now sentiment analysis technology has not only achieved significant results in academia, but also has been widely used in practice. From business services to political campaigns, sentiment analysis is used in more and more fields. Sentiment analysis is essentially to dig out the user’s emotional attitude from the massive emotional natural language text data, and analyze the emotional (...) dynamics of the text author through certain technical means. At present, there is almost no sentiment analysis in cross-media writing content, and it can rarely help cross-media writing vision to advance with the times and comprehensive improvement of writing ability to adapt to the current rapidly developing information society; the commonly used text media in the digital age are not. Then there is the only composition tool. Various new media appearing with the development of the ages continue to intervene in writing, and it is the general trend to cultivate media literacy in writing. The main content of this paper is the research on the emotional intensity of students’ Internet public Aiming at the shortcomings of the topic feature word selection in the sentiment tendency analysis of the students’ Internet public opinion, improvements have been made to facilitate the research on the sentiment intensity of the sentiment analysis of the students’ Internet public opinion. Sentiment analysis of students’ cross-media written text through an improved MapReduce combinator model. (shrink)

Titles of modern interviews are studied on the material of German mass media texts. Leading syntactic structures, communicative signs and pragmatical aspects of titles are analyzed. The most attention is paid to titles in form of questions or exclamation, which have the strongest communicative pragmatical effect. Exclamation and questions in the position of titles lose value of incentive and interrogative, incentive or interrogative remain only formally, which makes them quasi-incentive and quasi-interrogative. Exclamation and question functions go by the wayside, (...) in the first place extends forecasting capabilities for the content of subsequent title text. Besides, in article the titles in the form of question containing the address are analyzed. Illocutionary goal of these titles is an invitation to a discussion of the potential reader, and a joint search for common perspectives in this or that activity, for selected search of the most appropriate of all the possible solutions to a problem. They seem to reproduce the process of reflection of the author and cause to think about the issues raised by recipients. (shrink)

This study explores some possibilities of social network analysis for studying adolescents’ communication patterns. A full network analysis was conducted on third-grade high school students (15 year olds, 137 students) in Belgium. The results pointed out that face-to-face communication was still the most prominent way for information to flow through the network. Interactions through communication media (e-mail, instant messaging, text messaging, mobile phone, and landline phone), however, supplemented this flow of information in a substantive way. Communication media (...) use patterns were characterized by multiplexity and could be placed on a unidimensional scale indicating a media hierarchy. Close friends (strong ties) used all communication media at their disposal to connect with each other; students who were just friends (weak ties) preferred face-to-face communication and social network sites. In the discussion, some other possibilities of social network analysis for studying adolescents’ communication media are discussed. (shrink)

Corpus-based word frequencies are one of the most important predictors in language processing tasks. Frequencies based on conversational corpora are shown to better capture the variance in lexical decision tasks compared to traditional corpora. In this study, we show that frequencies computed from social media are currently the best frequency-based estimators of lexical decision reaction times. The results are robust and are still substantial when we control for corpus size.

We live in a world which is more connected than ever before. We can now send messages to a friend or colleague with a touch of a button, can learn about other’s interests before we even meet them, and now leave a digital trail behind us—whether we intend to or not. One question which, in proportion to its importance, has been asked quite infrequently since the dawn of the Internet era involves exactly how meaningful all of these connections are. To (...) what extent can we love another if we only communicate via social technology? What value does visiting a friend have which e-mailing him or texting him does not? “Social Media, Love, and the Look of the Other” attempts to answer these questions by applying the framework of social communication established by Jean-Paul Sartre to the realm of social media. Sartre writes that in all communications with the other, we face the look of the other—or our own perception of how the other judges us. The direction in which the look points determines, to a large degree, the character of any interaction with others. How does social media affect the nature of this look? Particularly, this inquiry seeks to discover the nature of the object to which this look points—and what implications, in cases where the look is not directed at ourselves, this has on our ability to develop and share concern for others. (shrink)

The purpose of this article is to examine the features of media linguistics as an actual scientific field. The concepts of mass communication and mass media are distinguished. On the example of magazine interview an attempt is made to reveal the possibilities of studying this type of text from a position of media linguistics.

Media archaeological methods for extending the lifetime of new media into ‘old media’ have experienced a revival during the past years. In recent media theory, a new context for a debate surrounding media archaeology is emerging. So far media archaeology has been articulated together with such a heterogeneous bunch of theorists as Erkki Huhtamo, Siegfried Zielinski, Thomas Elsaesser and to a certain extent Friedrich Kittler. However, debates surrounding media archaeology as a method seem (...) to be taking it forward not only as a subdiscipline of (media) history, but increasingly into what will be introduced as materialist media diagrammatics. This article maps some recent media archaeological waves in German media theory. The text addresses Wolfgang Ernst’s mode of media archaeology and his provocative accounts on how to rethink media archaeology as a fresh way of looking into the use and remediation of media history as a material monument instead of a historical narrative and as a recent media theoretical wave from Germany that seems to not only replicate Kittler’s huge impact in the field of materialist media studies but develop that in novel directions. However, as will be argued towards the end, Ernst’s provocative take that hopes to distinguish itself as a Berlin brand of media theory in its hardware materiality and time-critical focus resonates strongly with some of the recent new directions coming from US media studies, namely in software and platform studies. (shrink)

Purpose This study aims to analyze how English-language versions of e-newspapers in the first two countries affected, China and Japan, which are non-English-speaking countries and have different socio-economic and political settings, have highlighted Coronavirus disease 2019 pandemic news and informed the global community. Design/methodology/approach A text-mining approach was used to explore experts’ thoughts as published by the two leading English-language newspapers in China and Japan from January to March 2020. This study analyzes the Opinion section, which mainly comprises editorial (...) and the op-ed section. The current study groups all editorial discussions and highlights into ten major aspects, which cover health, economy, politics, culture and others. Findings Within the first three months, the media in both China and Japan shifted their focus from health and preparedness to the economy, politics and social welfare. Governance and social welfare were key concerns in China’s news media, while, in contrast, global politics received the highest level of attention from experts in Japan’s news media. Environment and technologies aspects did not receive much attention by the expert’s columns. Originality/value At the initial stage of a world crisis, how leading nations and initially affected nations deal with the problem, how media play their role and guide mass population with experts’ thoughts are highlighted here. The understanding developed in this study can provide guidance to news media in other countries in playing effective roles in the management of this health crisis and catastrophes. (shrink)

To explore social media use in New Zealand, a sample of 1001 adults aged 18 and over were surveyed in November 2021. Participants were asked about the frequency of their use of different social media platforms (text message included). This report describes how often each of the nine social media sites and apps covered in the survey are used individually on a daily basis. Differences based on key demographics, i.e., age and gender, are tested for statistical (...) significance, and findings summarised. (shrink)

The concept of a public energy field is central to public administration discourse theory. Its main idea is the facilitation of dialog between government and the public, on the basis of equality, to construct a public policy consensus. In contemporary society, social media provides new and distinctive channels for such interactions. Social media can, therefore, be conceived as a novel type of public energy field. Since the outbreak of the COVID-19 pandemic, interactions between the Chinese government and the (...) Chinese public have been acutely reflected through WeChat official accounts. This article focuses on the COVID-19 pandemic and, through social media text mining and processing, analyzes the text topics and emotions covered. Basic principles of discourse validity, regarding this public energy field and two guarantee conditions, are applied to analyze the information exchange and dialog between the government and the public on COVID-19 through WeChat official accounts. It was found that the government’s WeChat official accounts have not yet formed a harmonious dialog space to balance the public energy field, and that the interaction between the government and the public has to be improved. The government’s social discourse had a significant influence on the public’s social discourse. Using text analysis, the study found that the government has published information on 11 topics related to the prevention and control of the pandemic. It can be argued that the public energy field presented by both the government and the public effectively portrayed and reflected the actual situation of the pandemic in China. (shrink)

In this article we consider the value and effective use of ethics courses and case study pedagogy, analyze media ethics cases in 3 textbooks, support changing primary actors in many future text case studies, and call for the addition of ethical issues most relevant to the professional positions students will hold after graduation.

Our linguistic communication often takes the form of creating texts. In this paper, we propose that creating texts or ‘texting’ is a form of joint action. We examine the nature and evolution of this joint action. We argue that creating texts ushers in a special type of joint action, which, while lacking some central features of normal, everyday joint actions such as spatio-temporal collocation of agency and embodiment, nonetheless results in an authentic, strong, and unique type of joint action agency. (...) This special type of agency is already present in creating texts in general and is further augmented in creating texts through digital media. We propose that such a unique type of joint action agency has a transformative effect on the experience of our sense of agency and subjectivity. We conclude with the implications of the proposal for social cognition and social agency. The paper combines research in philosophy of mind with the emerging fields of digital humanities and text technology. (shrink)

This well researched text integrates information regarding historical perspectives of the media, journalism and ethics issues, and includes current discussions concerning the functions of the media, relevant contextualised ethical and legal frames of reference and cultural implications. Media Ethics focuses on theoretical frameworks as well as on practical implementation and how to integrate the two.

Providing an accessible examination of ethics, Doing Ethics in Media, introduces students to ethical theory and provides a grounded discussion of ethics in the context of today's media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expeditiously, honestly, and efficiently when they enter the workplace and need to make critical ethical decisions on deadline. The text is organized around six decision-making questions, and cases demonstrate the application of these questions to real-world (...) scenarios. Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of the key points accompanied by practical applications, demonstrated through references to classic and contemporary issues in media. Student voices are heard throughout the book, illustrating how they have grappled with and applied the concepts in their own worlds and in the media. Distinctive features include: a new approach to ethical decision making through the "5W's and H" questions that serve as the book's framework; discussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases engage students at early stages of their careers, and consider that most students will change careers several times comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, and codes of ethics user-friendly approach throughout the book challenges students to think for themselves rather than imposing answers on them connects the model or theory to every decision-making challenge (44 cases and dozens of practical applications) a Companion Website with ancillary materials for students and for instructors (including a test bank and instructor's manual). This text has been written for undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also will serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences"--Provided by publisher. (shrink)

Purpose The purpose of this study is to examine the respondents’ evaluation of the pervasiveness of fake news through various SM platforms in Kuwait. The authors also examined the respondents’ attitudes toward most fake news on SM. A total of 1,539 Kuwaitis were selected. Design/methodology/approach The questionnaire was the major tool for this study. The respondents, from whom demographic information was obtained, were asked about which SM platforms most frequently spread fake news, their attitudes toward the subjects most frequently involved (...) in spreading fake news, their degree of use of the six SM platforms and interest in various subjects, and the attitudes toward the negative nature of SM news. SPSS was used for the data analysis. Findings The results showed that WhatsApp was the most likely to be used to disseminate fake news; Twitter and Instagram ranked second. The younger subjects were affected more by text and voice clips than the older ones. Originality/value The study, hopefully, produces new knowledge on the subject of fake news in social media, especially in the Arab world, since there are few studies conducted in the region. The study showed that WhatsApp was the SM tool most likely to be responsible for disseminating fake news in Kuwait, which may shed light on the usage of this application to be a news tool, rather than merely an interpersonal communication medium. (shrink)

In 2015, the Israeli newspaperYedioth Ahronothbegan a campaign against Sweden’s Foreign Minister, Margot Wallström, who is considered a prominent critic of Israeli policy in Palestine. The campaign included various aspects of media bias on both the gender and the ethnopolitical levels and thus raised the question of a possible relationship between these two types of biases. Studies in relation to political communication and gender have traditionally focused on the media coverage of domestic male and female politicians. The present (...) study attempts to examine the gender media coverage of prominent international political actors. It performs a mixed content analysis of 529 news items from three Israeli online newspapers, reports, and articles, which cover world-renowned public figures (among them, Wallström). Each news item is coded into three gender-coverage frames. Additionally, a critical reading of the journalistic texts is conducted. The findings reveal that the combination of the two types of biases, the gender and the political, escalates the media sensation and stereotyping. (shrink)

What is the role of communication technology and media in making American society more adaptive, equitable, and democratic? Analyzing the field of communication against an in-depth picture of American society, this provocative, wide-ranging text explores how communication enterprises are intrinsically linked to the establishment and maintenance of social power. Throughout the book, changes in communication capabilities are related to changes in wealth and income distribution, the structures of economic organizations, work and the professions, minorities, law and government, urbanization, (...) popular culture, and globalization. In an engaging narrative the author presents empirical evidence that suggests that popular beliefs about the democratic role of media and communications often are misguided. While we are in an information age, it is not an information revolution that can liberate society. Emphasizing new technologies and media in contemporary American society, Rossides shows how most forms of social communication throughout history—language, gestures, clothing, buildings and spaces, ships and railroads—have sustained social power. (shrink)

In classrooms, museums, health clinics and beyond, the educational uses of visual media have proliferated over the past fifty years. Film, video, television, and digital media have been integral to the development of new pedagogical theories and practices, globalization processes, and identity and community formation. Yet, Brian Goldfarb argues, the educational roles of visual technologies have not been fully understood or appreciated. He contends that in order to understand the intersections of new media and learning, we need (...) to recognize the sweeping scope of the technologically infused visual pedagogy—both in and outside the classroom. From Samoa to the United States mainland to Africa and Brazil, from museums to city streets, _Visual Pedagogy_ explores the educational applications of visual media in different institutional settings during the past half century. Looking beyond the popular media texts and mainstream classroom technologies that are the objects of most analyses of media and education, Goldfarb encourages readers to see a range of media subcultures as pedagogical tools. The projects he analyzes include media produced by AIDS/HIV advocacy groups and social services agencies for classroom use in the 1990s; documentary and fictional cinemas of West Africa used by the French government and then by those resisting it; museum exhibitions; and TV Anhembi, a municipally sponsored collaboration between the television industry and community-based videographers in São Paolo, Brazil. Combining media studies, pedagogical theory, and art history, and including an appendix of visual media resources and ideas about the most productive ways to utilize visual technologies for educational purposes, _Visual Pedagogy_ will be useful to educators, administrators, and activists. (shrink)

The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publications of journalists' and advertising practitioners' response to the Defining Issues Test (DIT), this book compares thinking about ethics by these two groups with the thinking of other professionals. This text is divided into three parts: *Part I includes chapters that explain the DIT and place it within the larger history of three fields: psychology, philosophy, and (...) mass communication. It also provides both a statistical (quantitative) and narrative (qualitative) analysis of journalists' responses to the DIT. *Part II adds to scholarship theory building in these three disciplines and makes changes in the DIT that adds an element of visual information processing to the test. *Part III explores the larger meaning of this effort overall and links the results to theory and practice in these three fields. The Moral Media pursues connections among various intellectual disciplines, between the academy and the profession of journalism, and among those who believe that what journalists do is essential. As a result, this book is appropriate for aspiring journalists; scholars in journalism and mass communication; psychologists, particularly those interested in human development and behavior; and philosophers. (shrink)

For historians of psychology, Hugo Münsterberg is best remembered as William James’ successor as director of the Harvard Psychological Laboratory and a pioneer of applied psychology. By contrast, for film and media studies scholars, Münsterberg is recognized less for his contributions to experimental psychology than for those to film theory, a field in which his penultimate book, The Photoplay: A Psychological Study (1916), is frequently claimed as an inaugural text. However, lost in the blind spots of both disciplinary (...) perspectives has been a thorough examination of Münsterberg's collaboration with Paramount Pictures, translating psychological tests into experimental short films. Despite reaching millions of moviegoers in 1916, Münsterberg’s ‘Testing the Mind’ series has received little attention from historians of science and early cinema alike. One reason for this neglect is that, to date, not a single extant copy of a ‘Testing the Mind’ release has been located. This article is about the author's efforts, in collaboration with students, to reanimate these lost psychological tests for the screen through meticulous historical reconstruction based on the original scripts, journalistic accounts, and correspondence between Münsterberg and Paramount. This reconstructive process, I show, yields new insights into the relationship between psychology and early cinema and an opportunity for reflection on this promising new space for research at the intersection of media archaeology, the history of psychology, and experimental history of science. Film URL: https://archive.org/details/munsterberg_paramount.pictographs. (shrink)

Do the mass media deliver what contemporary democracies require? This fundamental research question has been discussed for many decades and the body of literature is firmly rooted in the debate following from the Hutchins Commission 1947. In more recent years, monitoring of the relations between democracy and the mass media has concentrated on new or democracies in transition. Fewer monitoring efforts have been undertaken in mature democracies. The following text develops a social science based monitoring instrument for (...) established democracies, the Media for Democracy Monitor. It has been developed at the University of Zurich and tested in five European countries. (shrink)

The British Miners’ Strike of 1984–1985 represents one of the most pivotal periods in British industrial relations. The significance of media stance towards the miners remains a controversial issue today, as attested by recent publications looking back at the strike. Here, authors including miners, journalists and other commentators argue that media coverage of the strike followed a consistently anti-trade union agenda in which the media sought to destabilise the strike. An internal British Broadcasting Corporation report, only recently (...) made public, shows that the BBC themselves had concerns over possible imbalances in their coverage of the so-called ‘Battle of Orgreave’. Despite the weight attached to media coverage in this context, however, surprisingly little research has been conducted from a discourse-analytical perspective to show systematically and empirically how such an agenda may have been manifested across media texts. In this article, drawing on Cognitive Linguistic Critical Discourse Studies, I show how one particular metaphorical framing of the strike, which construed the strike as a war between the State and the National Union of Miners, persisted through the year-long period and consider the potential ideological functions of this framing in media strategies of legitimation. I show how this metaphor featured in linguistic, visual and multimodal forms of media representation. (shrink)

This paper is meant to discuss two diverse but mutually entailed goals, underpinning the analysis of media business discourse. On the one hand, it promotes a critical understanding of how gender marks discourse and encodes power in business discursive communities, thus playing a key role in “shaping the expectations about people’s behaviours”. On the other, it promotes an interdisciplinary approach so as to disambiguate the discursive and argumentative strategies in the construction of media content by focusing on the (...) symbolic organization and interaction between citizens and the discursive communities, in terms of male/female representations, given the way they throw global challenges and/or replicate stereotypes and particular ways of perceiving the business discourse in terms of enunciation. The contrastive analysis of a corpus of magazine texts, covering news in April and May 2011, with a large readership in the global scenario, in Portuguese and in English, uncovers the power imbalance created when media texts pass on stereotypical patterns of behaviour in business and everyday discursive communities. (shrink)

While throughout history, knowledge and information have been mostly bound in language and text, new twenty-first-century media increasingly tend to break with this tradition of linear sequentiality. This paper will present an account of how this development may be explained by a relationship between the use of digital technologies on the one hand, and the user’s cognitive processes on the other. This will be done by, first, outlining two existing conceptions of human cognition and, subsequently, by confronting these (...) with observations in the field of philosophy of media, most prominently the position of Marshall McLuhan. (shrink)

While throughout history, knowledge and information have been mostly bound in language and text, new twenty-first-century media increasingly tend to break with this tradition of linear sequentiality. This paper will present an account of how this development may be explained by a relationship between the use of digital technologies on the one hand, and the (human) user’s cognitive processes on the other. This will be done by, first, outlining two existing conceptions of human cognition and, subsequently, by confronting (...) these with observations in the field of philosophy of media, most prominently the position of Marshall McLuhan. (shrink)

As forms of employment and migration changed, the financial crisis which began in 2007 affected the human rights of individuals, particularly those in developing countries. How the media reported on these consequences is essential in understanding how and why public and political perceptions of the importance of human rights may have changed since the crisis began. Using quantitative and qualitative analysis of major newspapers in the UK and the USA, this paper seeks to understand the ways in which the (...) media presented the relationship between the negative changes in the economy and human rights. The analysis of the findings uses framing theory to understand how the text in news articles communicates the relevance of human rights to readers before concluding with some further avenues for research. (shrink)

The paper explores the role of the media in influencing public opinion from an inferential-pragmatic perspective. It presents preliminary results of the study focused on representation of Russia in Western newspapers. Drawing on Critical Discourse Analysis (Fairclough 1995,2001; van Dijk 2009) and media linguistics (Fowler 1991, Richardson 2007, among others) the study centres around the linguistic means of construing ambiguity/uncertainty, viewed as a strategy of persuasion. We mostly focus on the semantics of certain groups of words and other (...) textual features such as indefinite pronouns, epistemic modality, passive voice, present perfect tense, interrogative headlines and some other tools used in media texts to construe ambiguity which, in its turn, arguably aims at influencing public opinion. We also look at presupposition, information structure, evaluation and transitivity. Though we have limited our study to the English language sources (The Guardian, The Telegraph, The Independent, The Washington Post, The Wall Street Journal, the Chicago Tribune, news websites of the BBC, Reuters, Express, Politico and Fox News, among others), we are not suggesting that linguistic ambiguity is a feature of Western, rather than Russian, or other languages' media. (shrink)