Conceptual metaphors have received much attention in research on discourse about infectious diseases in recent years. Most studies found that conceptual metaphors of war dominate media discourse about disease. Similarly, a great deal of research has been undertaken on the new coronavirus, i.e., COVID-19, especially in the English news discourse as opposed to other languages. The present study, in contrast, analyses the conceptual metaphors used in COVID-19 discourse in French-language newspapers. The study explored the linguistic metaphors used (...) in COVID-19 discourse in these newspapers and conceptual metaphors that underlie and motivate them, using a conceptual metaphor theory framework (CMT). Therefore, two North African French-language newspapers, namely Libération, published in Morocco, and La Presse de Tunisie, published in Tunisia, formed the corpus of the current study. The results showed that the most frequent framing of COVID-19 was in terms of WAR, followed by DISASTER and KILLER, respectively. (shrink)

This study investigates metaphoric gestures in face-to-face conversation. It is found that gestures of this kind are mainly performed in the central gesture space with noticeable and discernable configurations, providing visible evidence for cross-domain cognitive mappings and the grounding of conceptual metaphors in people's recurrent bodily experiences and in what people habitually do in social and cultural practices. Moreover, whether metaphorical thinking is conveyed by gesture exclusively or along with metaphoric speech, the manual enactment of even conventional metaphors manifests (...) dynamism in communicating metaphors. Metaphoric gestures can provide salient, additional information about the aspect of the conceptualization which is the speaker's focus of attention in real-time multimodal communication. (shrink)

Conceptual Metaphor Theory makes some strong claims against so-called Classical Theory which spans the accounts of metaphors from Aristotle to Davidson. Most of these theories, because of their traditional literal-metaphorical distinction, fail to take into account the phenomenon of conceptual metaphor. I argue that the underlying mechanism for explaining metaphor bears some striking resemblances among all of these theories. A mapping between two structures is always expressed. Conceptual Metaphor Theory insists, however, that the (...) literal-metaphorical distinction of Classical Theories is empirically wrong. I claim that this criticism is based rather on terminological decisions than on empirical issues. Conceptual Metaphor Theory focusses primarily on conventional metaphors and struggles to extend its mechanism to novel metaphors, whereas Classical Theories focus on novel metaphors and struggle to extend their mechanisms to conventional metaphors. Since all of these theories study metaphors from the synchronic point of view, they are unable to take into account any semantic change. A diachronic perspective is what we need here, one which would allow us to explain the role of metaphor in semantic change and the development of language in general. (shrink)

Emotional experiences are often described in metaphoric language. A major question in linguistics and cognitive science is whether such metaphoric linguistic expressions reflect a deeper principle of cognition. Are abstract concepts structured by the embodied, sensorimotor domains that we use to describe them? This review presents the argument for conceptual metaphors of affect and summarizes recent findings from empirical studies. These findings show that, consistent with the conceptual metaphor account, the associations between affect and physical domains such (...) as spatial position, musical pitch, brightness, and size which are captured in linguistic metaphors also influence performance on attention, memory and judgment tasks. Despite this evidence, a number of concerns with metaphor as an account of affect representation are considered. (shrink)

Conceptual metaphor theory (CMT) has become prominent in metaphor scholarship because of its explanation of the relations between people's metaphoric thoughts and their use of metaphoric discourse. Our aim in this article is to explore the temporal characteristics of how conceptual metaphors shape verbal metaphor use. We argue that cognitive linguistics and psycholinguistics mostly adopt simplistic, and psychologically implausible, views of how conceptual metaphors are activated and then constrain people's comprehension of metaphoric language. But (...) more contemporary ideas on how cognitive processing unfolds over time in human experience provide better models of how conceptual metaphors shape verbal metaphor use. The implications of this newer vision of CMT are discussed, particularly in regard to methods for studying how conceptual metaphors support interpretation of linguistic metaphor. (shrink)

Conceptual metaphor theory provides a useful tool with which to think about different philosophical traditions, as it can reveal the deep structure of networks of ideas. Conceptual metaphors are not just linguistic devices, rather they organise whole networks of thought, experience and activity. Paying special attention to the role of the metaphor of sight in certain Indian traditions and that of Dao in Chinese traditions, I explore the idea that different philosophical traditions have developed and matured (...) around particular conceptual metaphors, each giving rise to a distinctive conception of both the practice and the goal of philosophy. I suggest that what it means to practice philosophy in these traditions is governed by the dominant conceptual metaphor in use. I consider the implications of this for the traditional Western conception of philosophy as the love of wisdom. I conclude with some reflections on analytic philosophy, considering to what extent it too can be regarded as a philosophical tradition structured by a dominant conceptual metaphor. (shrink)

Word problems in mathematics seem to constantly pose learning difficulties for all kinds of students. Recent work in math education (for example, [Lakoff, G. & Nuñez, R. E. (2000). Where mathematics comes from: How the embodied mind brings mathematics into being. New York: Basic Books]) suggests that the difficulties stem from an inability on the part of students to decipher the metaphorical properties of the language in which such problems are cast. A 2003 pilot study [Danesi, M. (2003a). Semiotica, 145, (...) 71–83] confirmed this hypothesis in an anecdotal way. This paper reviews the implications of that study and of a follow-up one that is described here as well, in the light of how the metaphorical analysis of word problems allows learners to overcome typical difficulties in word problem-solving by teaching them how to flesh out the underlying concepts and convert them into appropriate representations. (shrink)

J. M. Kennedy and J. Vervaeke argue that my view of the bodily and imaginative basis of meaning commits me to a mistaken reductionism and to the erroneous view that metaphors actually impose structure on the target domain. I explain the sense in which image schemas are central to the bodily grounding of meaning, although in a way that is not reductionistic. I then show how conceptual metaphors can involve pre-existing image-schematic structure and yet can also be partially constitutive (...) of the conceptual structure of the target domain. In this way human conceptual systems can be both rooted in patterns of our bodily interactions and at the same time can be subject to various kinds of imaginative development and extension. (shrink)

In the book Extended Conceptual Metaphor Theory, Zoltán Kövecses presents a holistic view of how conceptual and contextual factors influence metaphor production and comprehension, with a comprehens...

The enigmatic thought of Charles S. Peirce (1839-1914), considered by many to be one of the great philosophers of all time, involves inquiry not only into virtually all branches and sources of modern semiotics, physics, cognitive sciences, and mathematics, but also logic, which he understood to be the only useful approach to the riddle of reality. This book represents an attempt to outline an analytical method based on Charles Peirce's least explored branch of philosophy, which is his evolutionary cosmology, and (...) his notion that the universe as made of an 'effete mind.' The chief argument conceives of human discourse as a giant metaphor in regard to outside reality. The metaphors arise in our imagination as lightning-fast schemes of acting, speaking, or thinking. To prove this, each chapter will present a well-known metaphor and explain how it is unfolded and conceptualized according to the new method for revealing meaning. This original work will interest students and scholars in many fields including semiotics, linguistics and philosophy. (shrink)

The enigmatic thought of Charles S. Peirce, considered by many to be one of the great philosophers of all time, involves inquiry not only into virtually all branches and sources of modern semiotics, physics, cognitive sciences, and mathematics, but also logic, which he understood to be the only useful approach to the riddle of reality. This book represents an attempt to outline an analytical method based on Charles Peirce’s least explored branch of philosophy, which is his evolutionary cosmology, and his (...) notion that the universe is made of an ‘effete mind.’ The chief argument conceives of human discourse as a giant metaphor in regard to outside reality. The metaphors arise in our imagination as lightning-fast schemes for acting, speaking, or thinking. To illustrate this, each chapter will present a well-known metaphor and explain how it is unfolded and conceptualized according to the new method for revealing meaning. This original work will interest students and scholars in many fields including semiotics, linguistics and philosophy. (shrink)

This article looks at recent work in cognitive science on mathematical cognition from the perspective of history and philosophy of mathematical practice. The discussion is focused on the work of Lakoff and Núñez, because this is the first comprehensive account of mathematical cognition that also addresses advanced mathematics and its history. Building on a distinction between mathematics as it is presented in textbooks and as it presents itself to the researcher, it is argued that the focus of cognitive analyses of (...) historical developments of mathematics has been primarily on the former, even if they claim to be about the latter. (shrink)

This article involves a qualitative research undertaken to elucidate how Ukraine’s European identity is constructed by Carl Bildt, Sweden’s Minister for Foreign Affairs. Specifically, the paper’s aim is to identify conceptual metaphors used by Carl Bildt in his political online discourse concerning Ukraine within the timeframe from 1 April 2013 until 1 April 2014. In addition to this objective, the article explores whether or not concepts SELF as the EU and OTHER as non-EU respectively are embedded in conceptual (...) metaphors identified in Bildt’s discoursal space involving Ukraine’s European identity. Results of the data analysis reveal several types of conceptual metaphors which are present in the corpus of Bildt’s online discourse involving Ukraine: “EU as a Path”, “EU as a Nurturant Parent”, “EU as a House”, “Ukraine’s Politics towards EU as a Stock Market Crash”, “Ukraine’s Path to EU as Poland’s EU Path” and “The EU Flag as a Symbol of the Better Future”, respectively. These conceptual metaphors seem to be exacerbated by the presence of the concept SELF. (shrink)

The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. We marvel at the creative dexterity of gifted speakers and writers for their special talents in both thinking about certain ideas in new ways, and communicating these thoughts in vivid, poetic forms. Yet metaphors may not only be special communicative devices, but a fundamental part of everyday cognition in the form of 'conceptual metaphors'. An enormous body of empirical evidence from (...) cognitive linguistics and related disciplines has emerged detailing how conceptual metaphors underlie significant aspects of language, thought, cultural and expressive action. Despite its influence and popularity, there have been major criticisms of conceptual metaphor. This book offers an evaluation of the arguments and empirical evidence for and against conceptual metaphors, much of which scholars on both sides of the wars fail to properly acknowledge. (shrink)

Darwin's book On the Origin of Species by Means of Natural Selection (henceforth The Origin) abounds with metaphors. In fact, the very theory of natural selection is couched in a system of metaphors that exhibit striking consistency and coherence. I argue that the phenomenon for which Darwin tries to detect the basic mechanisms, that is, biological evolution, involves vast, indeterminate, and ambiguous observations that are difficult to subject to the empirical methods. This fact motivates Darwin's extensive use of metaphors to (...) organize his observations, structure the vague concepts, and ultimately render his observations meaningful and intelligible. I demonstrate that Darwin's metaphors, as far as they are elements of Idealized Cognitive Models, prove valuable in achieving this goal. First, I identify the conceptual metaphors underlying the main metaphorical expressions and show how these conceptual metaphors give rise to entailments and inferences central to Darwin's theory. The conceptual metaphors I identify are “NATURE IS A MOTHER,” “NATURE IS A BREEDER,” “LIFE IS WAR,” “LIFE IS A RACE,” and “EVOLUTION IS PROGRESS.” I also comment briefly on the conceptual blending involved in these metaphorical mappings. I then turn to characterizing the idealized cognitive models (ICMs) that function as the pre-conceptual ground in virtue of which Darwin's metaphors are meaningful, coherent, and helpful to scientific thinking. These ICMs are the ICM of STRUGGLE and the image-schema of SOURCE-PATH-GOAL. (shrink)

Although Lakoff and Johnson’s Conceptual Metaphor Theory has been influential across many disciplines, little research has tested the psychological reality of conceptual metaphors using established experimental memory paradigms. Here we employ an episodic memory task based on the Deese-Roediger-McDermott false memory paradigm to explore this possibility. We find that after reading lists of sentences based on underlying conceptual metaphors that participants are more likely to falsely remember the nonpresented conceptual metaphors themselves as well as new (...) sentences consistent with the CM mapping than control items that do not share this mapping. This finding provides experimental support for conceptual metaphors and highlights the utility of using episodic tasks to explore the assumptions of this theory. (shrink)

Conceptual metaphor theory is among the challenging theories that the cognitive linguistics has presented to the field of metaphor in recent years. By leaving aside the relationship of species-genus, transmission and similarity, a new metaphor mechanism is introduced by this theory. Moreover, this theory reveals that metaphors belong to concepts based on experience, not to words. The Conceptual Metaphor Theory, which made a remarkable contribution to metaphor studies, has also attracted the attention of (...) those who are interested in the Qur'an studies. As a result, literature dealing with the metaphors in the Qur'an through the lens of this theory has emerged. This theory is implemented to analyse metaphors existing in everyday language and does not aim to offer an approach to the analysis of metaphors in sacred texts. Despite this, the number of studies examining the Qur'an through the lens of theory is increasing day by day. By focusing on this paticular literature, this study discusses the method followed by researchers, how they apply the theory, its contribution to the Qur'anic studies, and the existing deficiencies in the literature. This study questions the extent to which the theory contributes to the field of Qur’anic studies, the problems it has created in the field and whether it could be resolved. (shrink)

Volume 34, Issue 4, October-December 2019, Page 262-264.

Botha notes that metaphors are pervasive both in thought and in language and in human subjective experience in general: in conceptual metaphor theory metaphors are analyzed as stable and systematic relation- ships between two conceptual domains. Mittelberg explores the semiotic work gestures perform in visualizing abstract concepts and structures, insisting on the different types of iconic modes discernable in gestural representations of the metaphorically conceptualized domain of grammar. Evans considers the cognitive preadaptations that may have paved the (...) way for the emergence of semantic knowledge. (shrink)

The Ancient Egyptian hieroglyphic script contains data that shed light on 3 major issues central to current metaphor studies: (a) Where is metaphor, that is, is metaphor linguistic or conceptual? (b) If metaphor is indeed conceptual, does metaphor understanding entail creation of an ad hoc category in which the vehicle is a particularly good exemplar? (c) Is metaphor processing primarily dependent on the identification and activation of the underlying "deep structure" conceptual (...) metaphor? The script includes an elaborate system of classifiers that constitute an intensely motivated, highly constrained categorization system strictly referring to conceptual, nonlinguistic configurations. The Egyptian system is a prototype-centered classification system, from which metaphor clearly emerges as a form of alternative classification. (shrink)

Wu-wei as conceptual metaphor. -- At ease in virtue: Wu-wei in the Analects. -- So-of-itself: Wu-wei in the Laozi. -- New technologies of the self: Wu-wei in the "inner training" and the Mohist rejection of Wu-wei. -- Cultivating the sprouts: Wu-wei in the Mencius. -- The tenuous self: Wu-wei in the Zhuangzi. -- Straightening the warped wood: Wu-wei in the Xunzi. -- Appendix 1: The "many-Dao theory" -- Appendix 2: Textual issues concerning the Analects. -- Appendix 3: Textual (...) issues concerning the Laozi. -- Appendix 4: Textual issues concerning the Zhuangzi. (shrink)

This article examines a proverbial saying "Wisdom is a tree of life" (Prov. 3:18) through the lens of conceptual metaphor. Such a metaphor works by mapping two conceptual domains. The direction goes from the SOURCE domain (an ancient myth of a miraculous tree that whets human’s appetite for eternal youth) to the TARGET domain (a concept of wisdom in life). Conceptual metaphor helps us to understand that the tree metaphor in Prov. 3:18 instills (...) in the readers’ mind a kind of reward powerful enough to motivate them to pursue wisdomand to persevere in that quest. The boon will arouse their desire so that they will do anything. This article also suggests that the tree metaphor in Proverbs receives its fuller sense through Prov. 11:30; 13:12; 15:4. Conceptual metaphor, thus, enables the reader to notice a holistic presentation of the book of Proverbs, which has been all too often considered as a compilation of various self-contained sayings. Abstrak Artikel ini menganalisis ungkapan "Hikmat adalah pohon kehidupan" (Ams. 3:18) dengan perspektif metafora konseptual. Metafora konseptual adalah sebuah pendekatan linguistik yang menitikberatkan pemetaan relasi yang terjadi antara dua domain yang berbeda. Pada ayat tersebut, akan dicermati arah pergerakan dari domain SUMBER (yakni, sebuah mitos kuno tentang pohon mujarab yang berkhasiat menghidupkan) menuju domain TARGET (yakni, konsep kebijaksanaan dalam hidup). Tidak seperti metafora stilistika yang berfokus pada aspek keindahan bahasa metaforis itu sendiri, metafora konseptual lebih berfokus pada proses pemahaman kognitif yang ada dalam benak si pembaca. Melalui kajian konseptual ini, akan ditunjukkan bagaimana metafora pohon kehidupan (Ams. 3:18) beserta aspek mitologisnya menstimulasi imajinasi para pembaca tentang adanya ganjaran yang amat menggiurkan ketika seseorang mengejar hikmat. Ia akan tergerak untuk melakukan segala daya upaya dalam meraih hikmat demi memperoleh ganjaran tersebut. Artikel ini juga bertujuan menunjukkan bahwa ketiga pemunculan lain dari metafora pohon ini (pada Ams. 11:30; 13:12; 15:4) rupanya berperan menyajikan gambaran yang lebih utuh mengenai pohon mujarab ini. Apabila dilihat lebih luas lagi, keempat ayat secara bersama-sama mengikat seluruh isi kitab Amsal. Metafora konseptual tentang pohon kehidupan ini menawarkan sebuah gagasan holistik terhadap pembacaan kitab Amsal. Kata-kata Kunci: metafora stilistika, metafora konseptual, hikmat, pohon kehidupan, ganjaran. (shrink)

The size and distance of an object are crucial pieces of information that every human being processes from an early age (see, e.g., Day & McKenzie, 1981; Granrud, 2006). For infants, the distance o...

Work on the relation between figurative language and the law is a fairly recent trend, within legal discourse studies, linguistics, and semiotics. The work in conceptual metaphor theory, for example, is starting to unpack the underlying metaphorical and metonymic structure of legal language, producing some new and important insights into the nature of this language. Missing from this emerging line of inquiry are the views of the Neapolitan philosopher Giambattista Vico, who was the first to understand the power (...) of figurative language in the creation of symbolic systems, like language and the law. His tripartite evolutionary model of language shows that there is not one language of the law, but three “languages.” By integrating Vico’s model with the work in conceptual metaphor theory it will be possible to penetrate the underlying conceptual structure of legal discourse and thus lead to a more insightful science of this discourse. (shrink)

The purpose here is to explore metaphorical conceptions of the self in a fourth century B.C.E. Chinese text, the Zhuangzi, from the perspective of cognitive linguistics and the contemporary theory of metaphor. It is argued that the contemporary theory of metaphor provides scholars with an exciting new theoretical grounding for the study of comparative thought, as well as a concrete methodology for undertaking the comparative project. What is seen when the Zhuangzi is examined from the perspective of (...) class='Hi'>metaphor theory is that conceptions of the self portrayed in this text are based on a relatively small set of interrelated conceptual metaphors, and that the metaphysics built into the Zhuangzi's classical Chinese metaphors resonates strongly with the (mostly unconscious) metaphysical assumptions built into the metaphors of modern American English. This should not be surprising, considering the claims of contemporary cognitive linguists that the metaphoric schemas making up the foundation of human abstract conceptual life are not arbitrarily created ex nihilo, but rather emerge from common embodied experience and are conceptual, rather than merely linguistic, in nature. (shrink)

In this essay, I challenge the use of Conceptual Metaphor Theory in the premodern Chinese setting. The dominant, implicit assumption in the literature is that conclusions reached by CMT on the ways in which cognition operates can be applied in toto and without qualification onto the makers of classical Chinese texts. I want to challenge this assumption and argue that textual evidence from premodern Chinese points to a different cognitive process. Differences in the use and conceptualization of image-based (...) thinking as well as differences in the understanding of the relationship between words, images, and the world reveal a different cognitive process. However, I do not wish to argue for a total abandonment of the insights of CMT. Rather, I call for the need to properly qualify its findings in light of premodern Chinese use and conceptions of image-based language. (shrink)

Halliday’s theory of grammatical metaphor has been quite influential among scholars who study structural approaches to language but has received little attention among researchers in cognitive linguistics. In this paper we summarize the aspects of Halliday’s approach that are most relevant to cognitive linguists, and show how key aspects of grammatical metaphor are related to the analysis of lexical and conceptual metaphors. Using an example of scientific writing analyzed by Halliday as well as examples from discourse previously (...) subjected to conceptual metaphor analysis, we show how the two approaches might usefully be combined to yield new insights in the analysis of naturally occurring discourse. (shrink)

A group of 71 university students were first asked to explain 3 conceptual metaphors. Then the participants' cognitive styles were classified into "analytic" or "holistic" and "imager" or "verbalizer" by means of the Riding (1991) computer-assisted test of cognitive styles. The results of the experiment revealed cognitive style variables in participants' preferred strategies to explain the metaphors: (a) "holistic thinkers" were more likely than "analytic" ones to blend their conception of the target domain with the source domain, and (b) (...) "imagers" were more likely than "verbalizers" to refer to stereotypical images to explain the metaphors. (shrink)

Conceptual Metaphor Theory (CMT) has been little used by archaeologists. A key barrier is that current metaphor analysis relies on linguistic evidence, a resource that archaeologists rarely have. Methods for interpreting entirely “material metaphors” have yet to develop. This article explores CMT in a domain of long-standing archaeological interest: settlement structure. Anthropologists have long recognized that hunter-gatherers place their dwellings close to those they are close to socially, usually their kin. Archaeologists have assumed the same holds true (...) for prehistory—although without direct evidence. This article explains why people consistently associate with their kin this way, and how the metaphor, “SOCIAL DISTANCE IS PHYSICAL DISTANCE,” structures hunter-gatherer campsites worldwide. Archaeologists can infer the existence of this metaphor in the archaeological record without linguistic support. Furthermore, they can assume it exists in all human societies for as long as human brains have been wired up as they currently are. (shrink)

Conceptual Metaphor Theory, an approach to human thought and language that began with the work of Lakoff and Johnson, claims that metaphor is not merely a linguistic phenomenon, but is implicated in structuring human thought. On this view, that people use words like "attack" and "defend" to describe argumentative moves demonstrates that they think of argument as a kind of war. This is opposed to the view that some words like "attack" are polysemous, sometimes meaning to engage (...) in physical warfare and sometimes meaning to argue against a position. One implication of CMT is that nearly all human concepts are understood metaphorically, so that reasoning about argumentation turns out to involve concepts of... (shrink)

In four studies, we examine the “LIFE IS A JOURNEY” conceptual metaphor using as data output from semantic and episodic memory. In the first three studies output from semantic memory indicates that undergraduate samples, when primed to think in “LIFE” in terms of a course followed until one's 70th year, provided a set of events output in a sequential order and when compared to a second sample, showed high agreement on the ages in which the events would occur. (...) These data were taken as supportive of a “JOURNEY” metaphor in which one progressed along a life path. Study 2 indicated that the “LIFE” events produced also aroused specific subthemes, consistent with the notion of the arousal of lower-level “LIFE-JOURNEY” metaphors (e.g., “LOVE IS A JOURNEY”). In a third study, we experimentally constrained the order of report from semantic memory. These data indicate that free output of events (as in Study 1) involves both a forward-temporal output, and clustering of life themes, but that forcing a forward-temporal order is indicative of the arousal of the superordinate conceptual metaphor but not the lower-level themes. Finally, in an episodic memory task one finds the reverse, namely arousal of the lower-level themes but not of the superordinate conceptual metaphor. Taken together, these findings indicate conditions under which the “LIFE IS A JOURNEY” metaphor is facilitated, and when lower-level metaphors are made more salient. In a more general way, the studies provide a new tool with which to study conceptual metaphors. (shrink)

This article analyzes how the conceptualization LIFE IS A JOURNEY is conveyed within a series of paintings ranging from the fifteenth century to the twentieth century. While the previous research on visual metaphor generally aims to describe how the domains of metaphorical conceptualization interact or discusses the rhetorical effect that visual metaphor is able to induce, this article takes a historical perspective in order to identify the main conceptual aspects shared by the paintings under consideration. It is (...) proposed that the concept of a JOURNEY is associated with a PURPOSIVE ACTIVITY that involves the start of the journey and its termination as two qualitatively different moments that are faced as a collective/shared experience and that are inspired by some human wish. This article also shows how the conceptual potential of metaphor tends to maintain a coherent representation although the paintings represent different historical sensitivities and artistic approaches. (shrink)

How can thought experiments lead to new empirical knowledge if they do not make use of empirical information? This puzzle has been widely discussed in the philosophy of science. It arises in conceptual metaphor research as well and is especially important for the clarification of its empirical foundations. The aim of the paper is to suggest a possible solution to the puzzle of thought experiments in conceptual metaphor research. The solution rests on the application of a (...) novel metatheoretical framework that conceives of linguistic theorizing as a process of plausible argumentation. The central idea of the solution is that through the dynamic feedback mechanism of the cyclic, prismatic and retrospective re-evaluation of information, thought experiments in conceptual metaphor research may indirectly supply the process of plausible argumentation with empirical knowledge. (shrink)

Scientific concepts are defined by metaphors. These metaphors determine what atten- tion is and what count as adequate explanations of the phenomenon. The authors analyze these metaphors within 3 types of attention theories: (a) --cause-- theories, in which attention is presumed to modulate information processing (e.g., attention as a spotlight; attention as a limited resource); (b) --effect-- theories, in which attention is considered to be a by-product of information processing (e.g., the competition meta- phor); and (c) hybrid theories that combine (...) cause and effect aspects (e.g., biased- competition models). The present analysis reveals the crucial role of metaphors in cognitive psychology, neuroscience, and the efforts of scientists to find a resolution to the classic problem of cause versus effect interpretations. (shrink)

Abstract:This article applies hermeneutics and conceptual metaphor theory to the cross-cultural encounter with China's philosophical metaphors. Philosophical hermeneutics draws attention to the fore-structures of understanding and the traditional horizons that condition interpretations of the world, and to a notion of truth as transformative experience. Conceptual metaphor theory draws attention to the ubiquity of cognitive metaphors as structures of anticipation and sources of meaning. Together they give us a notion of "fore-metaphors" that both condition and enable our (...) encounters with truth and meaning. Chinese philosophy's deeply embedded metaphors—such as water, family, and harmony—have profound implications. Thinking through the eff ects of our fore-metaphors can help overcome the cultural distance separating Western and Chinese philosophies. A hermeneutic attitude of openness and willingness to allow further truth to reform our fore-having could help us understand Chinese metaphors in a fusion of horizons that alters our way of being in the world. (shrink)

The purpose of this paper is to propose that the notion of the conceptual metaphor, as defined in the theoretical framework of embodied learning, can have a role in the construction of children’s arithmetic and, in particular, in their invention of calculation strategies. In doing so it acknowledges the role of the sensory perceptual world in the development of children’s arithmetic. A Piagetian framework makes a distinction between an embodied world of learning and the operational world of arithmetic. (...) The two theoretical frameworks are compared in relation to children’s realisation of the equality of commuted pairs in addition. The proposal is that the conceptual metaphor can be seen as an additional cognitive tool to explore children’s analogous reasoning in abstractions from the results of operations. The potential of the conceptual metaphor in this role would be to provide a theoretical framework to explore children’s development of arithmetic in terms of their everyday, perceptual experiences. In doing so it supports the notion of analogy as a key part in the creative process of arithmetic. (shrink)

Scientific concepts are defined by metaphors. These metaphors determine what attention is and what count as adequate explanations of the phenomenon. The authors analyze these metaphors within 3 types of attention theories: (a) “cause” theories, in which attention is presumed to modulate information processing (e.g., attention as a spotlight; attention as a limited resource); (b) “effect” theories, in which attention is considered to be a by-product of information processing (e.g., the competition metaphor); and (c) hybrid theories that combine cause (...) and effect aspects (e.g., biasedcompetition models). The present analysis reveals the crucial role of metaphors in cognitive psychology, neuroscience, and the efforts of scientists to find a resolution to the classic problem of cause versus effect interpretations. (shrink)

The metaphor “ARGUMENT IS WAR” looms large in the conceptualist and experientialist approach of CitationLakoff and Johnson (1980). Despite extensive discussion of this metaphor by critics and supporters of Lakoff and Johnson, it has so far escaped serious scrutiny on several key points. English-speakers can identify verbal exchanges as arguments without resort to metaphorical comparisons or transfers, and speakers' use of war metaphors to characterize verbal dispute depends on conventional understandings rather than personal experience of war or of (...) other kinds of physical struggle. Much of the evidence for Lakoff and Johnson's claims—a culture that metaphorizes argument as dance; the historical and personal priority of force over verbal dispute; the influence of metaphor on action; even the experience supposedly shaping source domains—depends on supposition and ungrounded assertion. In making sense of how people use this metaphor, the discourse-based program elaborated by Naomi CitationQuinn (1991, Citation1997) carries analysis further than a purely conceptualist approach. (shrink)

ABSTRACTWe suggest that disability is metaphorically represented in people’s minds as heaviness. In three studies we demonstrate the existence of a mental association between physical weight (light...

이 연구의 주된 목적은 체험주의(experientialism)의 은유 분석을 통해 유학에서의 초월적 존재의 ‘탄생’과 그것이 정치적ㆍ사회적 구조를 정당화하는 근거로 ‘변용’되어 가는 경로를 추적하는 것이다. 구체적으로 이 연구는 전국시대 말 이후 새롭게 등장한 유학의 초월 개념 ‘태극’(太極) ‘태일’(太一) ‘하늘’[天]이 어떤 은유적 확장을 통해 ‘만물 생성의 시원’을 유추하는 문제에서 ‘정치적ㆍ사회적 구조를 정당화하는 근거’로 변용되는가를 논증하는 것이다.BR 1)『계사전』의 ‘태극’은 우주 만물의 시원(始原)을 설명하기 위한 새로운 은유적 확장물이다. 『계사전』은 『태극은 만물의 시원』 『태극은 우주 만물 변화의 원인자』 등의 은유를 탄생시킴으로써 우주의 생성론적 물음에 답할 수 있도록 유학적 (...) 단초를 제공했다. 2) 여씨춘추의 통일제국에 대한 지향은 만물의 시원을 넘어 객관성ㆍ보편성ㆍ법칙성의 표상하는 『태일=도(道)=군주』 은유를 탄생시켰다. 그리고 『태일=도=군주』 은유를 중심으로 『태일[도]ㆍ군주/만물ㆍ신하』 『군주는 명령을 제정하는 자/신하는 명령을 따르는 자』 은유들을 조직, ‘수직적 계급 구조’를 구축했다. 3) 동중서는 초월자 ‘하늘’을 ‘왕권 신성화의 표상’으로 해석한다. 그는 『군주=하늘』 은유를 중심으로 『인간은 하늘과 동류』 『군주는 하늘의 아들』 『군주의 권능=하늘의 권능』의 은유 체계를 조직, 군주의 힘과 위상을 신격화한다.BR 무엇을 어떻게 의미화 할 것인가는 특정 개념을 사용하는 우리의 ‘목적’과 ‘의도’에 따라 조정되고 확대, 혹은 축소될 수 있다. 그런 의미에서 모든 개념들은 비고정적이다. 이 연구가 시도하는 초월 개념의 탄생과 변용에 대한 검토는 ‘개념 그 자체’에 대한 탐색이 아니라, 그것에 투영된 사용자들의 ‘목적’과 ‘의도’를 읽는 것이다. 그리고 우리의 삶을 지배하고 있는 개념체계를 되돌아보게 하는 것이다. (shrink)