The semiotics of culture and the phenomenology of fear. In the paper fear is treated as semiotical phenomenon. The semiotical speciality of fear is that while being a strong semiotical factor, its semiotical nature is often overshadowed and fear is treated proceeding from the scheme of stimulus-reaction. In the paper fear is analysed in the context of both Peirce's semiotics and Saussure's semiology and it will be demonstrated that these approaches allow to open up different aspects of (...) fear: while in Peircean perspective frightful evokes fear, then proceeding from the Saussure's approach we could say that fear creates the frightful, fear appears to be creative; we could even speak of fear as semiosis. (shrink)

The semiotics of culture and the phenomenology of fear. In the paper fear is treated as semiotical phenomenon. The semiotical speciality of fear is that while being a strong semiotical factor, its semiotical nature is often overshadowed and fear is treated proceeding from the scheme of stimulus-reaction. In the paper fear is analysed in the context of both Peirce's semiotics and Saussure's semiology and it will be demonstrated that these approaches allow to open up different aspects of (...) fear: while in Peircean perspective frightful evokes fear, then proceeding from the Saussure's approach we could say that fear creates the frightful, fear appears to be creative; we could even speak of fear as semiosis. (shrink)

The paper deals with the contemporary state of semiotic ethnology in Poland (connected with New Polish Ethnology group), its internal and external influences, its specifics, subjects and its reaction to the other theoretical propositions. The “neotribe” of New Polish Ethnology was established by few younger scholars, ethnologists in the early 1980s, in an opposition to the dominant stream of positivistic ethnology. Today they have become classics of Polish anthropology, masters that have educated a new generation of their students, and lead (...) some anthropological institutes. The most inspiring set of theories that influenced the group and its heirs was taken from Soviet semiotics of culture (Lotman, Uspensky, Toporov, Ivanov), and French structural-semiotics (Levi-Strauss, Barthes), but there are some individual differences also. On that basis they have developed a specific scope, aim and methods of interpretation with as its key terms myth and mythical thinking. They have explained many cultural events (relation we-others, body image, commercials, and anthropology itself) within the framework ofmythical thinking, making it the most productive and attractive frame of interpretation within Polish humanities and social sciences. In the 1990s they had to face critical ethnography, deconstruction and postmodern anthropology and they did it with perfect flexibility that even strengthened their project, because the potential of reflexivity and self-consciousness lied within semiotics from its beginning. (shrink)

The use of AI-generated videos centered on the face raises various concerns among professionals and audiences due to the difficulty of providing coherent descriptive tools of their cultural significance. At the same time, the focus of artists and their audiences shifts from the art as a text to the collaboration process between artificial intelligence (AI) and the involved social actors. This raises significant concerns between policymakers and other social actors looking for guidelines for the appropriate use of AI as a (...) tool, collaborator or substitute for creative workers, which can have immediate and long-term impacts on society and culture. Semiotics of culture provides descriptive tools for understanding and evaluating artistic texts and their role in semiotic space, the semiosphere. This article addresses how Lotman’s theory can contribute to the methodology for analyzing AI-generated texts as dynamic models. The theoretical framework developed by Lotman in his research on artistic text, dynamic systems and culture can be applied to the studies of current shifts related to AI-generated arts. This paper looks at the reception of AI-generated videos focused on face representations. In doing so, it analyses the dynamic processes in the creation process of AI-generated videos through their reception in related texts. The findings of this article highlight how Lotman’s theoretical framework can contribute to the methodology to analyze the cultural dynamics evoked by AI-generated artistic texts. (shrink)

The birth of social semiotics is usually associated with the publication of Michael Halliday’s book Language as Social Semiotic (1978). We try to draw attention to possible new developments in social semiotics, which still remain a potential transdisciplinary project for social sciences. In order to do this, we address the interrelation between sociolinguistics, social semiotics and the semiotics of culture. All of these describe mechanisms of meaning production and translation beyond linguistic structures. The differentiation between (...) these workings is based on a distinction between various aspects of meaning production and communication and functional characteristics of goal setting. The complexity of these processes legitimates the complexity of methodology used to describe them. Interconnection between different domains and aspects may create synthetic methods based on the dynamic approach to meaning production and transmission. (shrink)

Since 1984 when J. Lotman’s article “On semiosphere” was published, this concept has been moving from one terminological field to another. In the disciplinary terminological field of the Tartu–Moscow School semiotics of culture, ‘semiosphere’ is connected with terms ‘language — secondary modelling system — text — culture’. From interdisciplinary terminological fields, the associations either with biosphere and noosphere, or with logosphere, are more important. As a metadisciplinary concept, semiosphere belongs to the methodology of culture studies and (...) is associated with the concepts of holism and the part and the whole. In this context, semiosphere marks the complementarity of disciplines studying culture, the movement towards the creation of general culture studies and “understanding methodology”. On the background of the contemporary trends of science it has to be remembered that semiosphere is simultaneously an object- and a metaconcept. The dynamism of culture as a research object forces science to search for new description languages but the new description languages in turn influence the cultural dynamics as they offer new possibilities for self-description. Often, however, from a historical perspective, a new description language is nothing but a methodological translation. Thus also the term semiosphere joins together several concepts that are related to semiotics of culture and that have gained new relevance on the background of the culture’s developmental dynamics. The concept of semiosphere brings semiotics of culture again into contact with its history, as it also brings applicational cultural analysis into contact with the history of culture and with the newest phenomena in culture. These contacts determine the place of the semiotics of culture among the sciences studying culture. (shrink)

Communication Studies currently undergoes a crisis of paradigms that requires an ontological review that must begin with a debate about the conditions of possibility of every communicational phenomena. In this article we argue that semiosis offers a conceptual framework that allows for the study of communication as qualitative action. Semiosis, or the action of the sign, is here defined as a fundamental process based on perception that models the world of species, creating cognition and culture. At the core of (...) semiosis are dynamic structures that the authors have defined as ‘ontological diagrams’. The first purpose of Semiotics of Communication is to understand how these modeling systems evolve ontologically and phylogenically, producing, in the case of human culture, means of communication ever more varied and technologically advanced. (shrink)

Journal Name: Semiotica Issue: Ahead of print.

Cultural studies constitutes one of the most multi-perspectival research fields. Amidst a polyvocal theoretical landscape that spans different disciplines semiotics is of foundational value. In an attempt to effectively address the conceptual richness of the semiotic discipline, a wide roster of perspectives is evoked in this book against the background of a diverse set of cultural phenomena, including structuralist and post-structuralist semiotics, semiotically informed psychoanalysis, cultural semiotics, film semiotics, sociosemiotics, but also, to a lesser extent, music (...) semiotics and more niche, but certainly promising perspectives, such as postmodern semiotics, ethnosemiotics, phenomenological semiotics and rhetorical semiotics. The recruitment of semiotic frameworks and concepts is enacted against the background of advances in cultural studies (thus reinstating the dialogue with a discipline that took form by drawing on semiotics in the first place) and the various research streams that have become consolidated within the wider cultural studies territory, such as memory studies, celebrity studies, death studies, cultural geography, visual studies. At the same time, the offered readings engage dialogically with Consumer Culture Theory. As regards the diversity of cultural phenomena that constitute the empirical substratum of the offered analyses, music, cinema, new media, live-shows, branding, advertising and literature constitute the focal areas of concern. Under the aegis of a permeating textuality paradigm, the ubiquitously applicable tools of multimodal analysis, and time-hallowed qualitative research methods facilitated by advances in videography and archival research, the featured semiotic readings aim at scrutinizing the wider social implications and communicative functions of popular cultural artefacts, spectacles, processes and places, such as Lady Gaga’s monstrosity, Dio’s memorial, experiential consumption events, the ice-bucket challenge video meme. (shrink)

This a contribution to the cultural semiotics of African cultural encounters seen through the eyes of Swedish naturalists at the end of the eighteenth century. European travellers faced severe problems in understanding the alien African cultures they encountered; they even had difficulty understanding the other culture as a culture. They were not just other cultures that they could relate to, but often something completely different, belonging to the natural history of the human species. The Khoikhoi and other (...) groups were believed by Europeans to be, from their perspective, the most distant culture. The Linnaean disciple Anders Sparrman and others, however, tried to transcend this cultural gap, and used their cognitive resources, such as empathy and intersubjectivity, in order to understand the alien culture they encountered.The aim of this paper is to unearth the cultural semiosis of African encounters and the intersubjective challenges that human interactions provoke. These encounters not only changed the view the travellers had of the Other, but also changed themselves and their self-perception. The encounter between the Ego and the Other is, however, not static, something predestined by the differences in their cultures, but dynamic, changing according to individual encounters and the actual intersubjective interplay that transform and change the perception of the Other. There are in particular four meaning-making processes and challenges within cultural encounters that are in focus: recognizing cultural complexity; invoking intersubjectivity; determining similarities and dissimilarities; and identifying the Other as a mirror of oneself.The triad of cultures – Ego, Alter, and Alius – can be understood as gradual and changing aspects depending on the actual situation of the encounter and the personal perspectives, interpretations, and behaviour of the thinking subjects involved. Using concrete examples from Southern and Western Africa in the 1770s and 1780s, this study aims to explore this dynamic semiosis. One of the conclusions is that the relation between the Ego and the Alter/Alius is not something only predetermined by the cultures involved and their ideologies, but also depends on the individual thinking subjects and how they use their specific cognitive and semiotic resources, not least their intersubjective abilities, within specific temporal and spatial contexts. (shrink)

Contemporary transnational migration has given rise to a new ideology and semiotics of the foreign body – one that draws on the cognitive field of the primitive, marked, and abjected body. This foreign body is carefully differentiated from both the sphere of the local/national, and the “expatriate” professional who by virtue of economic and cultural capital is desired and assimilated into the local sphere. An aspiring cosmopolitan and global city-state like Singapore shows this semiotic differentiation to quite a marked (...) degree, in the policies and discourses of barely-tolerated and abjected foreign workers whose racially-marked bodies are highlighted by typologies of violence, disease, sexuality, and mob assemblies. The semiotics of the foreign body in Singapore is also evident in other racial-cultural fissures elsewhere, including in countries with multicultural reputations such as Australia, and countries like the U.S., U.K. and France that are struggling to cope with large migrant communities of Middle-Eastern and South Asian peoples. (shrink)

In most societies, greetings are the expression of emotions such as friendliness or rejection, and form the basis of social and moral order. The symbolic dimension of greetings is frequently entwined in the cultural and metaphysical reality of a community. In African societies this ethical and religious dimension carries its own peculiarities. It is interesting to see how much of the content-meaning of greetings depends on cultural traditions. This paper presents an analysis of greetings in the Yoruba culture in (...) Nigeria. (shrink)

The history and effects of British imperialism in Fiji created a model for analyzing the semiotics of cultural identity. Following the acquisition of land in Fiji, the British recruited impoverished people from India and relocated them as indentured servants to do work on sugar cane plantations that natives refused to do. When Fiji became independent nearly 100 years later, the island nation had nearly equal populations of native Fijians and people of Indian decent. Fiji experienced three military coupes between (...) 1987 and 2000 while the two ethnic and culturally distinct groups competed for jobs and political power. As a small, island nation, identity-based communication in Fiji represents a microcosm of other more complex multicultural societies. This study examines the semiotics of cultural identity among the people of Fiji. (shrink)

This paper affords a Lotmanian cultural semiotic analysis of the inner workings of ritual embodying the mechanism of cultural memory. In this intersectional study, we propose treating ritual as an integral semiotic system in which the community follows a prescribed collective process to create religious or social meanings and to regulate the mechanism of cultural memory through concrete symbols in the forms of behavior, speech, gestures, objects, spatial structures, and so on. Three semiotic properties of ritual in relation to cultural (...) memory are identified, namely, continuity, concreteness, and integrity, which are jointly responsible for the efficacy of ritual in cultural memory making, or to be specific, in the preservation, retrieval, and even reproduction of cultural memory. With these properties, ritual helps construct and maintain socio-cultural order and group identity in the community, by repeating itself and thus creating a sense of continuity through the preservation and retrieval of cultural memory. The key components in ritual are its diverse and polysemous symbols, which are seldom confined to a specific context, although they are indeed subject to the dominant symbol and the dominant meaning in a ritual when necessary. With an extraordinary degree of autonomy and not bound to any fixed context, ritual symbols can enter a ritual situation as its components but retain the freedom of leaving the ritual context at any time, like an unchained “spectator,” and permeating multiple contexts as self-contained units. It is precisely through these transferrable ritual symbols that the fragments of cultural memory are randomly dispersed in the semiosphere and carried to unexpected socio-cultural contexts, bridging the past, the present, and the future and creating new cultural memory. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 224 Seiten: 135-163.

This study explores the semiotics of humor and political disaffection in the online feedback discourse evaluating party performance in a post-election era in Nigeria’s democratic practice. It examines the incongruities in multimodal digital humor as semiotic resources of subversive play to criticize a political party for its perceived weak program-to-policy linkage. Data for the study comprise some purposively sampled political internet memes which were deployed to express political disaffection at the party All Progressives Congress in the first half of (...) its four-year tenure. The study applies Algirdas J. Greimas’ semiotic theory by drawing upon the notions of narrativity and modalities to read the selected political internet memes, which run profound social commentaries on the anxieties and frustrations of the ordinary citizens in a failing economy, thereby underpinning the thrust of the theory, which lies not only in the signification of texts but also in the signification of the living experience. The study reveals the power of signs evidenced in the deployment of objects, behaviors, practices, images, and symbols within the socio-economic sub/culture of the production of the internet memes to configure backlashes of democratic deficits relating largely to worsening poverty, hunger, struggle for survival, and political cynicism in an emerging democracy. (shrink)

Tourism industry is increasingly stripping traveling of one of its most fundamental anthropological and existential values: its being a laboratory in which travelerscan temporarily experience the disruption of their regime of sedentary belonging, protected by a plan of return. According to this perspective, non-touristy travelingis one of the best ways to test the limits of one’s tolerance to cultural diversity and acknowledge, as a consequence, the identity of one’s cultural and existential‘home.’ Yet, modern and contemporary travelogues mostly extol the traveler’s (...) heroic capacity to overcome the limits of tolerance. Claiming that such emphasis stems from the colonial desire to domesticate and assimilate the world and its diversity, the article proposes to subvert this logic and to replace panoramic travelogues, dominated by the will power of subjects, with prosopopoeic travelogues, that tell the stories of how the things of the world, relics of centuries of civilization, reject travelers and their desire of domestication and conquest. As an example of this subversion, the article proposes a semiotic exploration of toilets, their variety, and their ‘cultural resistance.’. (shrink)

Today’s pornography constitutes a semiotic laboratory capable of meticulously describing some characteristics of the cultures from which it comes and for which it is intended. In it, the role of the face is preeminent and assumes relevance both from a diegetic and a formal point of view. A face which makes itself a sign and is articulated in a dialectic between the syntagmatic and the paradigmatic axis, finding expression as an aspectual device, establishing a peculiar semiotic procedure of absentia in (...) praesentia, and highlighting an eminently enunciative dimension of the textual genre. Thus a facial semiotics of pornography becomes to all effects a cultural semiotics, which through the exploration of a transversal genre – both in its mainstream and more niche actualizations – produces significant results in defining how cultures of the face, including extrapornographic ones, delineate themselves. The aim of this article is to verify this peculiar facial semiotics through a case history that stretches from traditional to contemporary pornography, also analysing the “facial pornography” website beautifulagony.com and the visual works of some contemporary artists. (shrink)

This study examines the entanglements of natural disasters and cultural changes from an ecosemiotic point of view. Taking the case of Mt. Merapi’s periodic eruptions and the locals’ interpretations of such constant natural hazards, it is based on empirical data gathered through longitudinal qualitative fieldworks on the local communities surrounding this volcano. In order to adapt to the constant natural hazards in their environment, disaster prone societies develop unique sign systems binding cultural and natural processes. This study shows that traditionally, (...) unique sensorial-environmental sign systems have formed the basis of communication between human and environment, allowing the locals to perceive the eruption as a communication involving them and local environmental agencies. Recently, the eruptions have triggered the adoption of new livelihoods of local people, as well as the acceptance of new scientific signs for the interpretation of the activities of the volcano. The latter has been accompanied by significant cultural changes, including the adoption of the idea of progress and the transformation of the previous entanglements of local culture and its natural environment. The study concludes that natural disasters, entangled with ongoing social transformations, may play a fundamental role as triggers of semiotic change in a community. Such semiotic change can in turn modify the interpretation of the natural disaster itself, and in that way shift the way humans perceive and interact with their environment. (shrink)

Semiotics of mediation is based on comparative analysis of mediation processes, on typology of forms of mediation and on the subsequent complementary analysis of culture. Not only does cultural analysis that is based on semiotics of mediation proceed from communication processes, it also searches for possibilities of correlation between concepts of describability, analysability, translatability. Depending on the strategy of mediation semiotics it is possible to create an overview of the main parameters of cultural analysis and to (...) specify the boundaries of semiotic analysis of culture. The main types of mediation are simultaneously parameters of cultural analysis. The main types include autocommunicative mediation, metalingual mediation, intertextual mediation, interdiscursive mediation, and inter- or transmedial mediation. Typology of mediation types facilitates the understanding of the autocommunicative aspect of culture and creates the basis for analysing communication processes not on the level of the immediate sender and receiver but as part of the culture’s communication with itself. Semiotics of mediation starts from semiotic mediation and ends with a culture of mediation in which one and the same cultural language or text operates as a means of dialogue with itself, as a means of communication with others, as part of some textual system or discourse, or as a transmedial phenomenon. Semiotics of mediation is a means of studying the correlation between implicit semiotic mediation and forms of explicit semiotic mediation, thus complementing cultural semiotic study of culture. (shrink)

Using new semiotic methods and analyses as the fulcrum of its approaches, the volume aims to clarify why great classical composers from Mozart and Beethoven to Brahms and Wagner fascinate music listeners and lovers from all cultures of the ...

This research examines the implementation and judicial response to Uzbekistan's new domestic violence laws enacted in 2023. Through an exploration of the semiotics of these laws, we uncover the nuanced portrayal of victim as "wife" instead of "human," reflecting a societal prioritization of family dynamics over individual rights. Through this analytical lens, we examine how domestic violence laws, as legal transplants, are interpreted by the judicial system. We highlight their translation into people’s behavior, judicial traditions, and the struggling with (...) socio-cultural norms. The findings from both quantitative and qualitative research contribute to understanding effectiveness and improving practices to achieve justice for victims. We investigated how new domestic violence laws are applied in the judicial system and the challenges victims face in seeking justice. The research highlights the necessity and effectiveness of laws while revealing socio-cultural resistance within the judicial system, such as holding victims accountable in domestic violence cases. The judicial response to domestic violence cases often favors restorative justice mechanisms, emphasizing reconciliation and lenient penalties. Notably, 61% of criminal cases conclude with reconciliation. Despite the impossibility of reconciliation in administrative cases, courts resort to the concept of "insignificance" of the violation, terminating cases on this basis in 28% of instances. However, the absence of reconciliation significantly diminishes the effectiveness of laws, depriving victims of restitution and the ability to influence the perpetrator's behavior. In the era of restorative justice application, rising questions emerge regarding its effectiveness, particularly due to socio-cultural pressure on victims and their unequal negotiation opportunities. (shrink)

Two major works in recent evolutionary biology have in different ways touched upon the issue of cultural replicators in language, namely Dawkins’ Selfish Gene and Maynard Smith and Szathmáry’s Major Transitions in Evolution. In the latter, the emergence of language is referred to as the last major transition in evolution, a claim we argue to be derived from a crucial property of language, called Duality of Patterning. Prima facie, this property makes natural language look like a structural equivalent to DNA, (...) and its peer in terms of expressive power. We will argue that, if one takes seriously Maynard Smith and Szathmáry’s outlook and examines what has been proposed as linguistic replicators, amongst others phonemes and words, the analogy meme-gene becomes problematic. A key issue is the fact that genes and memes are assumed to carry and transmit information, while what has been described as the best candidate for replicatorhood in language, i.e. the phoneme, does by definition not carry meaning. We will argue that semiotic systems with Duality of Pattering force us to reconsider either the analogy between replicators in the biological and the cultural domain, or what it is to be a replicator in linguistics. (shrink)

The following points, which represent a path to a semiotics of being, are pertinent to various sub-fields at the conjunction of semiotics of nature (biosemiotics, ecosemiotics, zoosemiotics) and semiotics of culture—semioethics and existential semiotics included. 1) Semiotics of being entails inquiry at all levels of biological organization, albeit, wherever there are individuals, with emphasis on the living qua individuals (integrated biological individualism). 2) An Umwelt is the public aspect (cf. the Innenwelt, the private aspect) (...) of a phenomenal/experienced world that is organism-specific (rather than species-specific) and ultimately refers to an existential realm. 3) Existential universals at work on Earth include seeking out the edible, dwelling in a medium, holding a phenomenal world (possibly an Umwelt) and being endowed with life, and consequently being mortal. 4) Human Umwelten include speechless Umwelten, spoken Umwelten and alphabetic Umwelten. 5) An Uexküllian phenomenology—stating that semiotic states represent the general class to which all mental/cognitive states belong—can draw on the works of the phenomenologists David Abram and Ted Toadvine (The notion of semiotic states is treated in Tønnessen 2009a: 62–63. For an introduction to eco-phenomenology, see Brown and Toadvine (eds.) 2003). 6) A task for such a phenomenology is to portray the natural history of the phenomenal world. 7) An imperative task in our contemporary world of faltering biological diversity is that of Umwelt mapping, i.e. a mapping of ontological niches. 8) The ecological crisis is an ontological crisis with historical roots in humankind’s domestication of animals and plants, which can be taken as archetypical for our attempted planet-scale taming of the wild. 9) The process of globalization is expressed by correlated trends of depletion of semiotic diversity and semiotic diversification. 10) Semiotic economy is a field which task it is to map the human ontological niche insofar as its semiotic relations are of an economic nature. All ten points will be commented (explicitly or implicitly) in due time. (shrink)

For each culture-studying discipline, the problem of culture’s analysability stems from disciplinary identity. One half of analysability consists of the culture's attitude and the ability of the discipline's methods of description and analysis to render the culture analysable. The other half of analysability is shaped by the discipline’s own adaptation to the characteristics of culture as the object of study and the development of a suitable descriptive language. The ontologisation and epistemologisation of culture as (...) the subject of analysis is present in each culture-studying discipline or discipline complex. Culture analysts are therefore scholars with double responsibilities. Their professionalism is measured on the basis of their analytical capability and the ability to construct (imagine, define) the object of study. The analytical capability and the ability to construct the object of study also determine the parameters of analysability. Be the analyst an anthropologist or a culture semiotician, the analysability of culture depends on how the analyst chooses to conduct the dialogue between him/herself and his/her object of study. (shrink)

This book analyses various examples of the imaginative semiotisation of the Fall of Man and the Church's semiotic perception of the Divine plan for Redemption. Based on a close reading of primary sources, it analyses the meaning-making inherent in these ideas, which are filtered through and given material representation by the semiotic paradigms of various cultural fields, including philology, verbal arts and science.