Abstract

This study proposes a conceptual model for utilization of Facebook for professional integration of ethnic minorities, based on the social capital and weak social ties theories. In particular, the research focuses on differences among ethnic groups of Facebook users in their willingness to create intergroup work relations and its various influence factors. A designated questionnaire was composed and administered to 120 subjects from three ethnic groups in Israel: Jewish, Muslim-Arab and Druze. We found that the proportion of intergroup professional relations was higher on Facebook than in the offline workspace in all three groups. There were numerous differences between the three examined groups: self-disclosure was significantly higher for Druze and Jewish users than for the Arab users, while the willingness to create intergroup professional connections was much higher for the two minorities than for the Jewish users. This study contributes to understanding the factors that influence social network behaviour of different ethnic groups. Our results indicate that social networking sites can catalyse creation of intergroup professional relations. Utilization of social networking sites as a platform for professional promotion might constitute a first step in the process of professional and cultural integration of minorities in the ethnically heterogeneous society.