Abstract

In the process of studying the transformation and inversion of symbols, it becomes clear that the analytic context of socio-cultural axiology, which permits the identification of mechanisms for the formation of values ​​with the help of symbols, is of particular importance for the understanding of the symbol. Since the symbol is the sphere of the functioning of the unconscious, suggestive-emotional influence on a person, he is able to embody those values ​​and achievements that have not yet become the subject of logical and rational knowledge. From the standpoint of history, the swastika is the most ancient and widespread of all graphic symbols. Traditionally, the swastika has a "light" semantic load. The use of this symbol by the Nazis made it the most recognizable element of the twentieth century. with a reputation directly opposite to its ancient meaning. "The Big Soviet Encyclopedia" directly says about the inversion of the symbol: "Hitler and the German fascists made a swastikas with their emblem. Since then, it has become a symbol