Abstract

The article analyzes the problem of interpretation of the image of the Other through their Body. In modern society, the problem of denoting the Other is extremely important. Very often mass media resorts to the metonymy of the body for naming the Other, for example, "the face of Caucasian nationality". This usage of the word ‘face’ as a certain metaphor to describe the nationality depersonalize people. The usage of the metonymic method of pars pro toto indicates archaic nature of the notions related to the corporality of the Other. As an argument, the author quotes numerous examples of images of mythological heroes whose otherness is expressed through hypertrophied bodily parts, for instance a large face or a tremendous head. The article analyses the popular Soviet movie "The White Sun of the Desert", because this movie demonstrates in the best way the Soviet and post-Soviet pattern of Cultural Encounter. The astonishing popularity of the movie in the USSR shows that the representation of a face-to-face meeting with the Other that the movie offered was very close to the Soviet viewer. The author argues that Russian society still faces the challenge of rediscovering the dialogue of cultures instead of a monologue.