Abstract

The purpose of the study is to propose a mechanism for assessing the competitiveness of an enterprise. The article deals with modern methods of assessing the competitiveness of an enterprise, the existing methods are classified into economic and managerial. The scientific novelty of the research lies in the fact that this paper attempts to form a mechanism for assessing the competitiveness of an enterprise based on the systematization of methods for assessing the competitiveness of an enterprise and the formulated algorithm for their effective application. As a result, it is revealed that with the help of the proposed algorithm, a step-by-step methodological assessment of the competitiveness of the enterprise is carried out and its alternative competitiveness is evaluated. The algorithm allows you to identify the weaknesses of the operation of the enterprise, their causes and ways to eliminate them.