Abstract

The paper investigates the possibilities and problems of the media political theory. The new media paradigm is defined by the Network as a distributive diagram and a digital sign as the flexible sign. Nevertheless, the design of the technology is a subject of public dispute. For that reason the paper proposes a cultural and material analysis that would discard technological determinism and domesticating metaphors in order to describe the material ground for digital network society. The paper derives Deleuze/Guattari’s machinic “productivity” as a basic modus for the political actions of network subjects accustomed to lifestream.