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Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt
Informal Logic 32 (4):381-402 (2012)
Abstract
A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing adLinks
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Citations of this work
Going Multimodal: What is a Mode of Arguing and Why Does it Matter?Leo Groarke - 2015 - Argumentation 29 (2):133-155.
The Study of Visual and Multimodal Argumentation.Jens E. Kjeldsen - 2015 - Argumentation 29 (2):115-132.
Cognitive Semiotics in Argumentation: A Theoretical Exploration.Paul Van den Hoven - 2015 - Argumentation 29 (2):157-176.
It’s all about logics?! Analyzing the rhetorical structure of multimodal filmic text.Janina Wildfeuer - 2018 - Semiotica 2018 (220):95-121.
Discussing discourse modalities in argument theory: Reconsidering a paradigm.Paul van den Hoven - 2018 - Semiotica 2018 (220):19-40.
References found in this work
A Systematic Theory of Argumentation: The Pragma-Dialectical Approach.Frans H. Van Eemeren & Rob Grootendorst - 2003 - Cambridge University Press.
Multimodal Metaphor.Eduardo Urios-Aparisi & Charles J. Forceville (eds.) - 2009 - Mouton de Gruyter.
Strategic Manoeuvring in Argumentative Discourse.Peter Houtlosser & Frans H. van Eemeren - 1999 - Discourse Studies 1 (4):479-497.
Film Art: An Introduction.David Bordwell & Kristin Thompson - 2009 - McGraw-Hill Humanities/Social Sciences/Languages.
Breaking the Glass Armor: Neoformalist Film Analysis.Kristin Thompson - 1988 - Princeton University Press.
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