Abstract

Examines arguments that maximization holds for conceptual reasons. Looks at maximizing theory and raises conceptual problems for evaluative maximization––difficulties in ranking mixes, problems with organic wholes, and mathematical versus internal evaluative judgments. As regards the evaluative decisions maximization is concerned with, it is argued that we are guided in our understanding of what is good by what is better. To the extent that the better is prior to the good, maximizations are parasitic on other evaluations. Concludes with a look at the discussion of false pleasures in Plato's Philebus.