Abstract

In two experiments subjects attempted to identify words presented below the objective threshold using two task strategies emphasizing either allowing a word to pop into their heads or looking carefully at the stimulus field . Words were selected to represent both meaningful and structural dimensions. We also asked subjects to indicate their strategy preference and to rate their motivation to perform well. In the absence of conscious perception, both strategy preference and word meaning interacted with strategy condition, mediating the accuracy of subjects′ direct word identification judgments. Motivation also mediated performance. Word structure had no effect. Unconscious perception manifested only in the pop condition, underscoring the importance of task strategy in determining whether subliminal effects are observed. A follow-up control experiment using sham flashes demonstrated that strategy preference and motivation effects were not artifacts resulting from performance feedback cues