Abstract

This chapter shall mainly focus on strategies of resistance against the alleged neutral perspective adopted by the liberal tradition of social and political theory vis-à-vis the plurality of personal expectations about happiness and well-being. I shall first support that material and symbolic hindrances that individuals and groups find as they pursue happiness, as well as stave off pain and suffering, belong to a set of troubles that politics ought to face and attempt to forestall in the entangled context of global neoliberal society. Second, I aim at tackling how the current provision of global standards of forms of life, spread as a homogeneous norm by large companies and media, brings about large spaces of precariousness, lack of recognition and social death, which are often misinterpreted in public as a subjective uneasiness, when not directly viewed as a personal disability. Finally, I shall explore whether the classical liberal disclaimer before economic and social misfortune of citizens has been seized by neoliberalism as an excellent opportunity to make of liveability an unexpected source of business and profitability, drawing as a conclusion that it engages a deep disrepair of our affective life and health.