The CSR Practices of a Mining PSU: Implementation Challenges

In Nayan Mitra & René Schmidpeter (eds.), Mandated Corporate Social Responsibility: Evidence From India. Springer Verlag. pp. 119-139 (2019)
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Abstract

Corporate social responsibility practices in public sector undertakings in India have become an important game changer for Environment and community development initiatives Mandatory/voluntary nature of CSRCorporate social responsibility regime since 2010. The Stakeholder Engagement approach mandated by the Government of India has been helpful for contributing toward development of the Communities and Environment which get affected due to their operations. As socially responsible Stakeholders, these PSUs also get an opportunity to create more sustainable existence by focusing attention on the Triple Bottom Line—profit, people, and planet. However, most companies suffer from Corporate social responsibility Agenda building and implementation of the same. For a mining company, there are additional challenges of addressing the Social and environmental impacts of their activities on society. In such cases, these companies face many more additional challenges and obstacles to initiate Corporate social responsibility CSR policy. The current Case Study aims to capture the efforts of a Corporate social responsibility projects and how this company has turned its challenges into Corporate social responsibility CSR intervention to bridge the gap between the community and company through Stakeholder Engagement approach. This is a qualitative study involving in-depth interviews and focused group discussions of various Stakeholders like company Corporate social responsibility, partner non-governmental organizations, local panchayat members, and beneficiaries. The study was conducted in three units of the mining PSU in three different regions. A gap analysis was conducted Corporate social responsibility CSR agenda formulation and implementation, and ways to bridge these gaps have been suggested. The study shows three CSR ModelCorporate social responsibility being used by this mining PSU, from which the Corporate social responsibility CSR implementation are duly identified.

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