Abstract

The paper presents the results of two vignette studies that examine how company breastfeeding accommodation influences ratings of organizational attractiveness and work-related intentions. North American business students and employees engaged in long-term employment found organizations that accommodate breastfeeding to be more fair, attractive, and were more likely to apply to them, and accept jobs from them, than organizations that did not accommodate. Effects were stronger for female participants than for male participants. Female participants without children indicated lower support for breastfeeding accommodation than female participants with children and male participants.