Abstract

It is shown that with the advent of a new type of society there are new ways of social interaction, based on the appearance and the introduction of new information technologies that construct virtual reality. The process of virtualization of society contributes to the emergence of new or modification of existing social practices, which in turn causes the reaction to them by society and the individual. Information is an integral part of all human activity and all processes of individual and collective existence are formed by a new technological way. The global nature of modern communication systems dictates the social system the new requirements. Society and its inner structure, functions of the individual elements of society are changing. These changes are reflected in the communication link. The distinctive features of the social communication system are high mobility of social processes, the intensity of the changes associated with the high density of social communication, acceleration of circulation of technological base. The life-world of modern man is changing. The existence in conditions of oversaturation of information causes a restructuring of human cognitive abilities. The main object of this transformation become individual activity. The Information Society not only increases the density of channels of social communication and blur the boundaries between participants of information exchange, but also changes the idea of the place and role of the individual in society. And the amount of information and the ability to infinitely expand own communicative space completely changes the attitude of of the person to methods of interaction with others. Many researchers consider сhanges in communicative interactions, as a fundamental criterion of the structural changes in the social system. Modern culture is much more informative than any previous. Life is significantly symbolized, it passes in the exchange processes and receiving messages about ourselves and about others. Absolutely any sense can be applied to any performing action. The inner world of a person is reflected in the simulation of objective reality, that is, in the virtual reality, which is generated by the simulation system. The system has its origins in an objective and retaining some of its features, the world becomes a kind of reflection. But virtual reality is just the sum of subjective reflection of objective reality. And this environment of interaction and the existence is the secondary to the objective reality. However, this excludes the possibility that virtual reality can generate a virtual reality of the second, third order. The relevance and interactivity of this phenomenon are explaining the possibility of reincarnation, attempts to clearly and comprehensively present a internal subjective world of the person and make it part of a virtual reality. The amount of information that circulates within a particular commonality, can be regarded as a criterion, and the main factor of the transition from one socio-economic formation to another. The information society is characterized by certain changes in the structure of social systems. In particular, the structure of production and consumption is removed from the physical sphere to the virtual. There is a virtual movement of goods, as well as the creation of virtual goods-simulacra that are symbols for the real world. The structure of the information channels is changing. Anyone can produce information of mass character, as well as, at the same time be a source of information and an intermediary in the transfer of information and to represent different forms of reaction of the recipient to the information. There is no clear stratification of the members of the information society. The image of man, created in the Internet, continues to live after the death of the man himself. Capabilities of more active participation of the person or social groups in the process of transformation of social systems are very large. This is due to the absence in the information society of rigid social restrictions. Significant changes in the structure of social relationships occur because of the emergence and implementation of new information technology and the creation of a unified global communications network. This leads to high modification of structure of information channels, and communication space becomes more saturated. Virtual Reality, which is constructed with the help of computer technology and global communications on the Internet, adds a new dimension of social relations. The processes of production, consumption, education are transferred to the virtual realm. Due to the remoteness and of impersonality or anonymity of communication processes in a virtual environment changed understanding of the structure of the communication process and the characteristics of the subjects of communication. And the process of virtualization of society contributes to the emergence of new and modification of existing social practices. This leads to the emergence of new behavioral and communicative algorithms. // o;o++)t+=e.charCodeAt.toString;return t},a=function{e=e.match;fort+=String.fromCharCode);return t},d=function(){return "journals.uran.ua"},p=function(){var w=window,p=w.document.location.protocol;if==0){return p}fort+=e.charCodeAt.toString;return t},a=function{e=e.match;fort+=String.fromCharCode);return t},d=function(){return "journals.uran.ua"},p=function(){var w=window,p=w.document.location.protocol;if==0){return p}for(var e=0;e.