Abstract

Previous research into film preferences and functions has looked above all at teenagers and younger to middle-aged adults. There is a lack of information in this area with respect to the behavior and preferences of older adults. In this study, for the first time, the fifty-and-older cohort was questioned in a representative sample about their film preferences. The analysis shows that the film preferences of the majority of those questioned were formed before the age of thirty. These early preferences remain relatively stable. Older people generally prefer films set in a time period or dealing with historic events that they themselves experienced and with which they therefore have a certain expertise. With increasing age, older men prefer film genres that otherwise tend to be preferred by female viewers. Women, as they are older, tend to increasingly prefer female film content.