Abstract

Argumentation is a cognitive process of reconstruction that occurs in the discursive proximal space. Multimodal argumentation, from a cognitive-semiotic perspective, suggests that certain multimodal structures can lead audiences to an accurate mental representation of argumentation, depending on the knowledge possessed, codes and signs employed (modes), and context. It is not necessary to have a formal standardized and verbal structure. We are able to argue effectively with others without the need for verbal translation, taking into account the semiotic interpretation of the message.