Abstract

Practitioners and leading scholars emphasize the need of integrating the notion of stakeholder more systematically into strategy theory. In corporate reality, this process has been on its way for quite some time because companies realized that a one-sided orientation to short-term shareholder value is a too narrow conception for strategic management, especially since firms’ strategically relevant resources today are not purely of financial nature but most importantly knowledge oriented. This paper will evaluate some insights into good practices of strategic stakeholder management in the financial services industry and the telecommunications industry of Switzerland in order to stimulate the ongoing learning process in strategic stakeholder management. The results do support appropriateness of stakeholder management in situations of turbulence and as useful extension of conventional approaches in strategic management