Abstract

MOST MODERN PEOPLE think it is obvious why people become modern. For them, a more interesting and important puzzle is why some people fail to embrace modern ideas. Why do people in traditional societies often seem unable or unwilling to aspire to a better life for themselves and their children? Why do they fail to see the benefi ts of education, equal rights, democracy, and a rational approach to decisionmaking? What is the glue that makes them adhere to superstition, religion, and obligations to family and tribe even if it means accepting a life of insecurity and poverty? The “kin infl uence hypothesis” (Newson et al. 2005) suggests an explanation both for why people become modern and for why modern ideas are often slow to be accepted by a population. The hypothesis is based on the understanding gained by social-psychological research of how cultural norms change. It takes a Darwinian approach to explaining human behavior and recognizes that much of the cultural change associated with modernization is a progressive abandonment of values and norms that encourage people to pursue what evolutionary theorists refer to as “reproductive success.”1 The kin infl uence hypothesis proposes that the cascade of cultural changes associated with modernization is the result of the momentous change in the human social environment that occurs early in economic development. For most of human evolutionary history, the norms of all cultures must have prescribed behavior that, on balance, enhanced the genetic fi tness of their members. If this were not the case, then, as Lumsden and Wilson (1981) and Alexander (1979) rightly pointed out, evolutionary biologists would be unable to explain how humans evolved the uniquely human capacity for learning and imitation that makes culture possible. Nor could we explain how an African ape came to be the world’s dominant organism. With economic development, however, people begin to abandon the beliefs and values that encourage fi tness-enhancing behavior..