Abstract
The authors take a hard and critical look at the gospel of market economy and its long-term consequences. They examine its major assumptions, its major policy imperatives and their consequen tial impacts on ecology, society, human beings and organizations. The paper urges a redefinition of this dominant paradigm of today, and advocates the need for it to be subjected to the wider considerations of a caring and ecologically sound belief system. The appendices offer descriptive accounts of actual cases which show the real and repeated crisis-producing potential of this paradigm.