Abstract

The author explores how dichotomous representations of women and Indians came into play in Chilean print media representations of Mapuche women from 1997 to 2003, at the height of conflicts between the Mapuche people, the state, and elites in southern Chile. The author finds there were three competing representations of Mapuche women, which reproduce assumptions not just about them but about the people as a whole. Together, they accentuate, and simultaneously complicate, dichotomous views of Indians and women. These media portrayals are significant because they reflect and reinforce the central principles of neoliberal multiculturalism—the prevailing form of governance in contemporary Latin America—which promotes diversity while perpetuating the marginalization of indigenous peoples and many of their rights. This analysis of images in print media contributes to understandings of how race and gender ideologies continue to inform debates over national belonging in contemporary Latin America.