Abstract

In the age of technology, electronic devices are not only tools but also means of communication. Some particular manifestations of communication have been thoroughly successful; such is the case of the so-called "meme.” The article proposes to analyze the phenomenon, considering the “meme” from Peirce’s pragmatist phenomenology. All different perspectives seem to direct our attention to the meaningful aspect of expression of the “meme,” and thus, we will discuss the different implications that distinguish the social media concept, through a phenomenological analysis, from its biological concept counterpart.