Abstract

Summery The 2018 FIFA World Cup in Russia was another demonstration in how sports and politics mix. In protest of Russian politics, few leaders from Western countries attended. For this World Cup, public resources were misused in that half of the stadiums built in Russia were left as “white elephants” with no longterm use. The tournament in Russia marked a shift from the West to the East with sponsors from authoritarian countries having saved the business model of FIFA. The policy of fining misconduct during the World Cup showed FIFA’s commitment to protect its remaining sponsors while proclaimed values, such as fighting racism, were of minor importance. The case of Iranian women using the opportunity not only to attend their national team’s games in Russia but also to advocate for the right of women to enter stadiums in Iran showed that football can also be an agent for social change. In two countries, World Cup matches hosted female commentators on television for the first time. In Belgium, players operated largely above the Flemish-Walloon divide. The article concludes by comparing the last World Cup in Russia with the next one in Qatar and identifying topics for future research.