Abstract

Many studies demonstrate that people form their first impression of a stranger based on facial appearance, and these impressions influence their subsequent decisions and behaviors. However, much less research has examined the factors that moderate the accuracy of first impressions based on a photo of face. The present study included three experiments to explore gender differences in the accuracy of impressions based on faces. The results showed that people judge facial attractiveness more accurately for female faces than for male faces while giving more accurate wealth judgments for male faces than for female faces. Interestingly, although we did not find a significant correlation between confidence ratings and the accuracy of wealth rating, we recognized a significant moderate correlation between confidence ratings and the accuracy of attractiveness ratings when female participants rated male faces. To our knowledge, the present study is the first to reveal gender biases in the accuracy of impression judgments based on facial appearance. These findings imply a significant influence of traditional gender roles on accurate facial judgments.