Abstract

Referring to some perceived difficulties in social representation theory, this paper offers an account of the genesis of social representations in a theory of valuing. Drawing on influential but previously largely unconnected ideas from interactionist theory, personal construct theory, and Rokeach’s theory of values, it is suggested that a process of valuing can be presented as a crucial link between the individual and social levels of analysis, a present theoretical disjuncture that has been of concern to some commentators in social representations and widespread beliefs