Abstract

In this article, I focus on the media's framing of non-mainstream body modification as a social problem. I demonstrate, through an analysis of a sample of 35 newspaper articles on body modification, that a mutilation discourse is one of the dominant frames of meaning used to make sense of body modifiers in the mainstream media. This framing, which effects the pathologization of body modifiers, utilizes the claims making of mental-health experts and relies on a gendered account of body modification as a social problem. While news accounts are a medium for presenting body modification to a large `community of speakers', I find that they have precluded the legitimacy of the claims of subcultural actors. I argue from a poststructuralist perspective that body modifiers' `claims from the underside' are subjugated by accounts that problematize body modification through the dominant discourse of the mental-health model. I suggest that this frame is problematic for its silencing of `underside' or marginal embodied knowledges, which include, for example, alternative accounts of female embodiment.