Abstract

In 1955, Egon Brunswik presented a paper in which he argued that neglect of the environment and over emphasis of the organism was the major downfall of cognitive psychology. His critiques have largely been ignored and research is discussed that demonstrates the same organismic- asymmetry Brunswik detailed in 1955. This research is discussed in attribution terms since experimental psychologists make behavioral attributions. This organismic-asymmetry has resulted in a body of research that is guilty of the fundamental attribution error. Brunswik's theory of representative design, proposed to address organismic-asymmetry, is discussed and contrasted with calls for ecological validity. Although calls for ecological validity are well intentioned, they lack any systematic theory of the environment and fall significantly short of Brunswik's ideal. 2012 APA, all rights reserved)