Cultural mindsets shape what grounded procedures mean: Cleansing can separate or connect and separating can feel good or not so good

Behavioral and Brain Sciences 44 (2021)
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Abstract

Are grounded procedures such as cleansing value-neutral main effects? Culture-as-situated-cognition theory suggests otherwise. Societies differ in how frequently they trigger membership and individualizing cultural mindsets and their linked mental-procedures – connecting and separating, respectively. Commonly triggered mindsets feel fluent. Fluency feels good. Cleansing can separate from but also connect to others in the form of membership-based rituals.

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10.1017/s0140525x20000503

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