Abstract

This paper is an attempt to examine the most basic conflict in business that is ethics pitted against profit. Profit making is indisputably one of the reasons business enterprises are in business. Many business enterprises are in business basically to maximize profit. It is a known fact that profit is what keeps any business enterprise in business. But, when the only drive of a business enterprise is to make profit without regards to ethics, it may accelerate the attainment of its aim in the short run, but the business enterprise may lose in the long run. The aim of this paper is to show that ethics in business leads to profits and to be successful in the long run, a business enterprise needs to be driven by strong ethical values.