Abstract

This paper questions the meaning of popular culture under the auspices of modernity. The late transition and extension of modernity is technology. This eventual process is characterized by material culture. However, it is difficult to ignore the moment of postmodernity when the effects of the transition and the products themselves have given impetus to new constellations of discursive formation. The visual culture tends to dominate the scheme of things in popular culture. It is argued in this paper that popular culture operates through four rationalities; namely, dispersion, segmentation, integration, and extension. The first three are called the intention/logic of mass culture. The last element, however, speaks of the transition from modern to postmodern. From location to bilocation and virtual location—the entire route of cultural turns has made the possibility of postmodern regimented bodies through the television