Abstract

Leo Tolstoy was on to behavioral ethics before there was such as a thing as behavioral ethics. Three scenes from his magnum opus, War and Peace, demonstrate that Tolstoy diagnosed some of the same problems that occupy modern behavioral ethics: confirmation bias, slippery-slope reasoning, and illusions of control. However, whereas modern behavioral ethics has done more to diagnose problems than to prescribe solutions, Tolstoy’s theories of moral psychology and leadership provide direction for human moral self-cultivation. This analysis of War and Peace also suggests that literary fiction can depict worlds at least as fertile as the real world for studying business ethics. Building upon this example, in an age and field which seems too often to prioritize scientific wisdom over that of the humanities, I speculate about how literary fiction can expand our research into more diverse actors and worlds of modern capitalism.