Abstract

In media philosophy since Benjamin, the concept of medium is conceived in terms of »translation« or »transport«. In a similar vein, Christoph Tholen has brought the literal sense of »metaphor« as »meta-pherein« into focus. In my paper I argue that Tholen's approach misses the »meta« (»in the middle« or »beyond«) of »metaphor«, corresponding to the Latin »trans«. This is contrasted with the greek »dia« that allows the development of a performative notion of medium, which orients itself at material practices of transition.