Abstract
Suppose that it would be best if some set of people all did A, significantly worse if they all did B, and worst of all if some did A while some did B. Now suppose that they’re all going to do B, regardless of what the others do. It seems as though each of these people ought to pick B, given what the others are going to do. Yet it also seems as though something has gone wrong. This leads to a puzzle: how can it be wrong for everyone to act as they ought? In this paper, I resolve this puzzle by arguing that there are joint ‘oughts’ which apply irreducibly to pluralities of agents, and which can pull in different directions to ‘oughts’ holding of given individuals; even if everyone individually ought to pick B, what they jointly ought to do is all pick A.