Abstract

Research heuristics—implicit rules used to guide work on a scientific problem—are explored for their role in guiding psychological research. Work on the psychology of creativity is used to illustrate how heuristics have guided research. We examine the influence of three heuristics: the trilogy-of-mind heuristic, the emotions-as-moods heuristic, and the analysis-of-variance heuristic. This analysis of multiple heuristics provides a new way to understand the state of research on creativity. In the discussion, the analysis is extended to other heuristics and to how heuristics may help as well as hinder innovative research