Abstract

The influence of virtue theory is spreading to the professions. I argue that journalists and educators would do well to refrain from placing too much faith in the power of the virtues to guide working journalists. Rather than focus on the character of the journalist, we would do better to concentrate on institutional constraints on unethical conduct. I urge this position in the light of the critique of virtue ethics advanced, especially, by Gilbert Harman (1999). Harman believed that the empirical findings of psychologists show that character-based approaches to ethics are useless. I suspect that this rather overstates the case. Nevertheless, special features of journalism make virtue-centered approaches especially inappropriate, and we had best turn to alternatives.